Marketing And Outreach Coordinator - Sports And Recreation - STA

About Us

Are you ready to join a community leading in innovative teaching and learning?

Kennesaw State University is one of the 50 largest public institutions in the country. With our growing enrollment and global reach, we are enjoying increased prominence among Georgia's colleges.

We offer more than 150 undergraduate, graduate, and doctoral degrees to over 43,000 students. Our entrepreneurial spirit, high-impact research, and Division I athletics also draw students from throughout the region and from 92 countries across the globe. Our university's vibrant culture, career opportunities, mission and values and rich benefits make us an employer of choice.

We are part of the University System of Georgia. Kennesaw State will exemplify the power and promise of a student-centered, research-driven university. Our institutional values are student-inspired, promise-fulfilling, true to ourselves, elevational, open and impact-generating.

In addition, we support the University System of Georgia core values of accountability, excellence, integrity and respect. We are searching for talented people to join Kennesaw State University. Come to KSU and find your passion.

Location

Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.

Job Summary

Responsible for managing and developing brand awareness through strategic advertising and social media for the Department of Sports and Recreation. Creates print, online, and promotional marketing and educational materials to support recreation facilities, programs, and events.

Serves as the department representative for outreach in coordination with the Associate Director, Marketing, and Member Services. Assists supervisor in benchmarking, researching, and reporting the effectiveness of marketing efforts by the department. Provides oversight and management of social media marketing platforms through the use of student assistant staff and content creation. Actively participates in marketing initiatives, providing support where needed.

Responsibilities

KEY RESPONSIBILITIES:

1.Works to strategize, plan, develop, and execute marketing and communications campaigns.

2.Writes articles and designs layouts for electronic newsletters

3.Manages social media accounts to expand the department's presence.

4.Reports analytics on communication responses and online interactions with students, faculty, staff, and other constituents

5.Collaborates and coordinates with department leaders on sales and marketing campaigns.

6.Supervises the Marketing and Communications Student Team.

7.Maintains the graphic standards, techniques, and methods of the department and University.

8.Works with program areas within Sports and Recreation to highlight priority areas through tabling and collaboration events on and off campus.

9.Manages outreach opportunities such as orientations, homecoming, the week of welcome, involvement fairs, and open houses.

10. Manages social media platforms, including scheduling, creating content, monitoring conversations, and responding to comments.

11. Handles administrative tasks assigned by department leadership.

Required Qualifications

Educational Requirements

Bachelor's degree from an accredited institution of higher education in related field

Other Required Qualifications

Current, valid, and unrestricted driver's license

Required Experience

Two (2) years relevant marketing or related experience

Preferred Qualifications

Preferred Educational Qualifications

An advanced degree from an accredited institution of higher education in a related field

Preferred Experience

Experience in marketing, communications, or public relations in a university system preferred

Three (3) years experience managing accounts

Experience with video editing and production

Experience with social media management and Adobe Suite products

Knowledge, Skills, & Abilities

ABILITIES

Able to work independently and handle multiple tasks or projects at one-time meeting assigned deadlines

Able to travel locally

Able to adapt effectively in changing situations

Able to develop professional contacts and resources

Demonstrates adaptability to policies, procedures, work assignments, and organizational culture changes.

Able to think strategically and creatively

KNOWLEDGE

Knowledge of branding standards and corporate policies used to develop marketing and advertising materials

Knowledge of print and digital advertising sales and analytics

SKILLS

Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, technology, organization, communication (verbal and written), time management, project management, leadership, and presentation skills

Strong attention to detail and follow-up skills

Strong time management skills

Strong customer service skills, email etiquette, and phone etiquette

Strong writing and proofreading skills

Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite)

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect.

These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Equal Employment Opportunity

Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.

For additional information or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, eeo@kennesaw.edu.

Other Information

This is not a supervisory position.

This position does not have any financial responsibilities.

This position will be required to drive.

This role is considered a position of trust.

This position does not require a purchasing card (P-Card).

This position may travel 1% - 24% of the time

This position does not require security clearance.

Background Check

• Standard Enhanced

• Education

• DMV

• 9 Panel Lab Drug Test

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening

results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.

https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf

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