Marketing And Event Activation Manager

About Us

The Jay, Autograph Collection is where new-age San Franciscans gather, find inspiration, and celebrate our city. With a quiet but blossoming and vibrant location in the heart of the Embarcadero and adjacent to Jackson Square, The Jay, completely renovated, is an ode to classic San Francisco; peppered with bits of nostalgia, but led mostly by its modern structure and sophisticated style.

The design and offerings of the hotel are inspired by the makers and innovators who made San Francisco great. It is a true celebration of those who shaped San Francisco. The word "Jay" in Latin means "to celebrate", hence the name, The Jay.

Our goal is to delight our guests with the element of discovery and authentic connection to the city, it's neighborhoods and residents. We are seeking associates who enjoy exceeding guest expectations and strive to deliver a professional and approachable level of service as a "friend-in-the-know" when it comes to engaging our luxury life-style guests. We offer competitive benefits for all associates including a comprehensive medical plan, free employee meal per shift, discounted public transportation, all associate outings, and more.

An opportunity to help this rebranding and transition into Marriott's Autograph Collection portfolio, a completely renovated and redesigned luxury destination, creating the newest jewel of San Francisco's Embarcadero/Jackson Square/FiDi neighborhood.

Oh, and we have fun, work hard and laugh a lot. This is an exciting time in the hotel's history - you should be part of it!

Don't meet every single requirement of this job? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information.

You may be the perfect candidate for this or for other roles within our organization! We value U.S. military experience and invite all qualified military candidates to apply.

Overview

An opportunity to help a recently rebranded and renovated luxury life-style hotel gain footing as a Marriott's newest Autograph Collection hotel. Touted by Conde Nast as "Most Exciting Opening in 2023…" and ranked #1 Best Luxury Hotel in San Francisco by TimeOut, The Jay is a completely renovated and redesigned luxury destination, and has become the newest jewel of San Francisco's Embarcadero/Jackson Square/FiDi neighborhood.

Oversee marketing execution, and develop neighborhood partnerships, plan, execute and promote on-property activation events. Oh, and we have fun, work hard and laugh a lot. This is an exciting time in the hotel's history - you should be part of it!

Promote on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Help create an authentic vibe in the hotel's lounge and terrace by partnering with local San Francisco artists and makers on activation events in an effort to create our location as the neighborhood hot spot.

This includes digital marketing planning and execution, social campaigns and food and beverage property activations and deployment of strategies and tactics. Includes event planning, seeking out and developing partnerships with local makers, artists and innovators and then communicating these activations via social media.

Works closely with the Director of Sales + Marketing, General Manager and third party restaurant Director on all aspects. Required to leverage key internal partners including the sales and food and beverage teams as well as hotel partnerships and internal stakeholders.

With full team and ownership support, charged with creating a guest activation program from the very beginning. Build on established direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness.

Showcase food and beverage promotions to both hotel guests and to local neighborhood patrons. Leans on senior corporate marketing and public relation agency resources; partners with them to develop and execute basic marketing strategies across multiple outlets for the positioning and pull-through of continent strategy that align with hotel goals.

Collaborate with Director of Sales + Marketing on all aspects of other marketing efforts for Leisure Travel, Business Travel and the Group Segment including Local Catering. These include offering support on creative ideas, development of marketing plans/strategies, execution and post-execution matrix analysis.

Responsibilities

Manages the internal and external design for all digital projects; all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity.

Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs.

Reports out on campaign performance to Director of Sales + Marketing on a regular basis.

Engages with corporate marketing/e-commerce team, regional and hotel stakeholders to capture business requirements and champion digital development from inception to deployment.

Be the recognized expert in all digital channels and creative design for the hotel, outlets and activation program.

Partner and market to clients for local catering for special events, holiday functions, etc with marketing and planning support and execution.

Qualifications

• Bachelor's Degree, preferably in Marketing, Public Relations, Business Communications, Graphic Design or related field.

• A minimum 1 year experience in hotel sales and marketing; 2 years' of experience in digital advertising agency or hospitality marketing preferred.

• Ability to leverage Brand and HEI processes and systems to support compliance, identify trends and support execution of corporate and property strategies.

• Strong working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.

• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.

• Effective verbal and written communication skills. Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.

Benefits

HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed. Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off.

For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status.

Work today, get paid today! We proudly partner with DailyPay, a voluntary benefit that allows our associates access to their earnings when they want them.

HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.