Marketing And Communications Manager

Posting Description

The Marketing & Communications Manager (Manager) will lead a team in developing and implementing marketing and communications campaigns to increase contributed income and grow awareness for Habitat-Spokane, aligning with the organization's strategic plan. This position is primarily responsible for comprehensive annual and quarterly communications, public relations and marketing plans, and event management.

The Manager thoroughly understands Habitat for Humanity-Spokane's goals, mission, philosophy, and policies and demonstrates this understanding in daily tasks and interactions.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Lead a Robust Marketing and Communications Strategy and Function

• Lead, develop, and execute Habitat-Spokane's comprehensive marketing, communications, public relations, and advertising strategy to align with the overall fundraising program supporting the organizational budget initiatives and strategic plan.

• Continue to build upon Habitat's brand recognition, ensuring clear strategic messaging across all print, web, email, social media, and advertising channels. Increase awareness and understanding of the organization and its mission by stakeholders in Spokane County.

• Oversee efforts to increase Habitat-Spokane's share of voice and presence in key housing conversations, including proactive media/public relations outreach and elevation of executive leadership.

• Oversee and guide team members to:

• Collect and translate Habitat-Spokane stories, photos, and videos into compelling assets to inspire and engage external audiences.

• Design and execute marketing campaigns and annual fundraising events in alignment with a budget that builds awareness and grows Habitat-Spokane's donor and volunteer pool and target audiences.

• Develop and actively maintain the department's essential communication and fundraising tools, including Habitat-Spokane's website, digital marketing tools, and other software.

• Ensure that the event elements are aligned with the fundraising strategy.

• Create donor and volunteer collateral.

• Support donor and volunteer stewardship events.

• Prepare leadership and staff for high-profile interviews and other external speaking engagements.

• Identify and develop high-value communications opportunities with key donors and other partners, resulting in joint amplification, co-branded initiatives, and fulfillment of grant and sponsorship requirements.

• Under the mentorship of the Chief Development Officer, identify and develop high-value touch opportunities to engage high-capacity donors more deeply.

• Enable Habitat-Spokane to be brand ambassadors, sharing the organization's work within the unique networks and with the stakeholders with whom Habitat-Spokane staff engage.

• In collaboration with Chief Development Officer, ensure effective internal communication of key messaging, initiatives, and updates to staff.

• Stays up to date on messaging guidelines and initiatives from Habitat for Humanity International messaging and stays up to date on non-profit marketing and communications best practices, using learning to operate with initiative and innovation.

Analyze and Adapt

• Develop, manage, and report on objectives and key results indicators and analytics to track the effectiveness of marketing, communications, and campaigns to continuously improve and ensure the achievement of Development financial goals.

• Direct and analyze donor and volunteer engagement and use findings and insights to inform and strengthen initiatives.

Inspire and Manage a Team

• Motivate, organize, and manage the Marketing & Communications staff to promote professional development while maintaining a team focus on organizational priorities.

• Sustain alignment and consensus within the team around organizational and Development department goals.

• Demonstrate leadership in cross-functional collaboration across the organization.

• Set individual contributor goals in alignment with Development department goals and conduct performance reviews for direct reports.

• Oversee advertising budget adherence.

• Oversee management of external vendors and be accountable for the effective fulfillment of contractual obligations.

Show a commitment to and respect diversity, equity, and inclusion work. Utilize an equity lens when creating communications.

• Promotes the mission of Habitat-Spokane.

• Attends Habitat-Spokane events.

• Perform other relevant duties as assigned.

Supervisory Responsibilities

• Oversees the Marketing & Communications Team under the guidance of the Chief Development Officer in accordance with the organization's policies and applicable laws.

• Responsibilities include planning, assigning, and directing work; addressing complaints and resolving problems.

Education and/or Experience

• A minimum of 6 years of progressively responsible and relevant experience in marketing/communications, digital/print campaigns, media relations, fundraising, public relations, or another related field.

• Bachelor's degree in a relevant field or equivalent work experience.

• At least four years of experience successfully leading and managing a team.

• Nonprofit experience in fundraising and development a plus.

• Display proven expertise working on marketing and promotions campaigns and experience producing multiple types of communication products and media.

• Have exceptional written and verbal communication skills and am a proven marketer with creative skills.

• Experience working with various social media platforms and web design/development preferred.

• Strong knowledge and understanding of current trends in digital media/social media.

• Show an ability to convey complex, technical content in clear, concise, and compelling language.

• Experience collaborating with key internal and external stakeholder groups, including executive leadership.

• Strong writing, editing, layout, design, and professional publishing skills preferred.

• Have advanced computer proficiencies in MS Office, Adobe Creative Suite, and other software, including Blackbaud Raisers Edge or CRM platform.

• Highly organized and able to handle multiple projects while maintaining focus and flexibility in the face of change and ambiguity.

• Ability to think creatively, take the initiative, and work independently while also collaboratively across the organization.

How to apply: Email a resume, cover letter, and a completed Habitat for Humanity-Spokane employment application to recruiting@habitat-spokane.org.

A complete job description and Habitat for Humanity-Spokane employment application are available for download on our website at https://habitat-spokane.org/about-us/employment/

ONLY CANDIDATES WHO FOLLOW APPLICATION INSTRUCTIONS WILL BE CONSIDERED FOR THIS ROLE.

(#LI-aff)