We are looking for a talented Marketing Strategist to join our team. The Manager will be responsible for leading the design, development and implementation of marketing strategy for one of our Single-Family business areas. The Manager position involves a variety of tasks including designing marketing campaigns to effectively drive customer engagement and adoption of our products and services. If you're a data-driven, creative, goal-oriented professional, we would like you to be a part of our team and share innovative ideas to achieve our targets.
Independently represent and lead the development of marketing strategy with internal lines of business, cross-functional teams, external partners, agencies and vendors.
Partner with specified lines of business, providing a consultative approach to program evaluation through the provision of market trends, program performance data, with and category and target audience insights, leading to the establishment of business goals and alignment of industry leading marketing strategy.
Develop client-centric marketing strategies with account-based planning and execution, focused on outbound and inbound lead generation that drives growth, client engagement and solutions to areas of client complexity.
Proactively seek out new partnerships/strategic alliances, facilitating strategy meetings with potential clients and the ability to drive influence and adoption with the line of business cross-functionally.
Provide marketing and industry expertise in solving complex business requests, optimizing reporting, and simplifying processes using the latest technologies, marketing tools and media approaches.
Lead the identification of requirements, prototype, design, development, testing and implementation through a deeper understanding of market and client needs and the determination of gaps that marketing can capitalize on to drive program growth and an enriched experience with Freddie Mac.
Drive the agenda, as a key stakeholder and 'opinion leader' and own the management of the process - as well as the resolution of issues/gaps identified through the lifecycle of the program.
Lead stakeholder updates, independently analyze performance data and impact of marketing programs, producing accurate assessments and recommendations for future program optimization.
Typically 8-10+ years related work experience
College degree or equivalent work experience
Proven work experience as a Marketing strategist or Marketing manager at an agency
Strong knowledge of traditional marketing, digital marketing, content marketing, and advertising strategy
Event management experience
Strong B2B experience
Strong written and oral communications skills and a keen attention to detail
Keys to Success:
Strong leadership, strategic thinking driven by data analysis, project management and organizational skills
Strong relationship/client management skills
Working knowledge of the secondary mortgage market
Ability to identify and elevate risks
Must be a team player and possess the ability to work across the organization with business personnel at all levels
Top 3 Personal Competencies to Possess:
Today, Freddie Mac makes home possible for one in four home borrowers and is one of the largest sources of financing for multifamily housing. Join our smart, creative and dedicated team and you'll do important work for the housing finance system and make a difference in the lives of others. Freddie Mac is an equal opportunity and top diversity employer. EOE, M/F/D/V.