Marketing - Analytics, SEO & Web Marketing Manager

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The Class Consulting Group San Francisco South Bay Area , California 65018

Posted Today

About Us:The CLASS Consulting Group is a boutique management consulting firm headquartered in SFO-Bay Area that provides consulting services to senior management and Board of Directors of nonprofit/philanthropic organizations. It also offers community leadership opportunities to professionals. CLASS collaborates with its clients - the Non-Profit Organizations to help them realize their mission and create tangible value. CLASS offers business consulting services in Marketing, Strategy, Human Resources/ Organization, Finance and IT.We are looking for motivated and committed individuals to join our volunteer-driven teams.Position Type: Volunteering (All volunteering positions at The Class Consulting Group are unpaid). Temporarily remote due to COVID-19.Responsibilities:
  • Analytics:
    • Assess CLASSs site health metrics on a regular basis, identify and report out trends, provide recommendations for content, design, navigation enhancements.
    • Respond to adhoc analytics requests.
  • SEO:
    • Collaborate with outside agencies and stakeholders to develop strategy, manage/lead/track implementation and measure effectiveness of SEO.
    • Monitor and respond to SEO issues.
    • Create SEO best practices documentation for publishers on CLASS website.
  • Web Governance and Risk:
    • Manage web governance and risk related areas and coordinate between internal stakeholders.
    • Work with internal teams to stay informed of issues that introduce risk to CLASS web properties.
    • Work with internal stakeholders to maintain risk-related response guide, third party vendor list, domains.
    • Represent team on website risk-related processes and testing.
    • Manage and audit CMS user access/roles.
    • Assess technology and trends to enhance our public website.
Requirements:
Education Qualification & Experience
  • Bachelors degree in a related field, including Marketing, Business, or Communications.
  • At least 5 years of business experience and 3+ years within a Digital Marketing function or team.
  • Proven success implementing SEO best practices, including technical tasks, on-platform and off-platform optimization.
  • Experience working with SEO platforms and measurement tools.
  • Experience working with a content management solution in a medium to large enterprise.
  • Experience in Google Analytics and/or other analytics tools.
  • Experience managing projects with broad scope and multiple cross-company stakeholders.
Skills/Abilities
  • Highly analytical, organized and detail oriented.
  • Ability to identify key data points and translate into actionable results and optimization recommendations.
  • Solid understanding of key performance indicators, dashboard reporting and performance measurement.
  • Effective communicator. Ability to articulate an issue or opportunity in both quantitative and qualitative terms, and deliver clear communications, both verbally and in written form, that resonates with a variety of audiences.
  • Strong Project Management skills with the ability to manage multiple priorities with broad scope and cross-company stakeholders under tight deadlines.
Commitment
  • Minimum 1+ year of commitment for the unpaid / pro-bono position.
  • Attend Weekly Meetings: Virtual [MS Teams]
  • Time: Minimum 5 hours per week [excluding meeting time].
  • Continuous learning
Benefits:
  • Leadership development opportunities.
  • Networking opportunities.
  • Group based learning.
  • Satisfactory volunteering experience.
The CLASS Consulting Group believes in equal opportunity and considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.
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The Class Consulting Group

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VIEW JOBS 12/2/2022 12:00:00 AM 2023-03-02T00:00 <strong>About Us:</strong>The Class Consulting Group is a boutique management consulting firm headquartered in SFO-Bay Area that provides consulting services to senior management and Board of Directors of nonprofit/philanthropic organizations. It also offers community leadership opportunities to professionals. CLASS collaborates with its clients - the Non-Profit Organizations to help them realize their mission and create tangible value. CLASS offers business consulting services in Marketing, Strategy, Human Resources/ Organization, Finance, and IT.We are looking for motivated and committed individuals to join our volunteer-driven teams.<strong>Position Type: </strong>Volunteering <strong>(All volunteering positions at Class Consulting Group are unpaid). 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margin: 0;" value="NaN">Email marketing, including maintaining mailing lists, member and media contacts.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Curate and send out monthly newsletters to build on current CLASS brand and develop creative market outreach programs that will drive new business growth.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Development of presentations, surveys and organizational reports, including analytics reports as required for email marketing, web and social media o Ensure consistent branding & design of collateral & promotional materials.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Maintain and build relationships with key industry partners and members of the press in conjunction with team’s efforts.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Evaluate effectiveness of marketing initiatives both internally and externally and provide support to the Client Relations and HR team as needed.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Identify key speaking engagements for Board Members and community to help market and brand the organization.</li></ol><strong>Board Responsibilities</strong>:<ol><li align="justify" style="padding: 0; margin: 0;" value="NaN">Responsible for growth and sound governing the organization.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Ensure Fulfillment of the mission of the organization.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Strongly believes in and advocates organizational values.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Set strategic direction and overall policy.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Oversee and give final approval and evaluate the organization’s progress toward strategic goals and ensure sufficient resources.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Act as ambassador for the organization.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Promote the organization’s image and public standing.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">To establish an organizational culture that embraces strategic planning and sets clearly defined goals.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Help promote diversity.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Report to the Board President.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Report to full Board regarding committee decisions and recommendations.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Work closely with the Team Director and other volunteers.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Assign work to the committee members, set the agenda, run regular meetings and distribute meeting minutes.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Initiate and lead team evaluation and KPI.</li></ol><strong>Requirements:</strong><br><strong><em>Education</em></strong><strong><em>and Experience</em></strong><ol><li align="justify" style="padding: 0; margin: 0;" value="NaN">Master’s degree in Business/Marketing/ Communications from a reputed business school.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">15+ years of experience in the area of expertise with 8+ years of prior leadership background.</li></ol><strong><em>Skills/Abilities</em></strong><ol><li align="justify" style="padding: 0; margin: 0;" value="NaN">Excellent written and verbal communication skills.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Comfortable working in an entrepreneurial environment and taking initiative.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Desire to play role in CLASS’s growth strategy.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Demonstrated effectiveness in meetings and task forces seen as a leader. </li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Fulfill required time commitment.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Demonstrated interest/passion in the non-profit/social responsibility sector.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Willing and able to make asks on CLASS’s behalf [ambassadors].</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Visionary future orientation.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Good communication skills, open minded and articulate.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Strong team builder and team member.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Leadership skills.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Self-confident and outgoing personality.</li></ol><strong><em>Commitment: </em></strong><ol><li align="justify" style="padding: 0; margin: 0;" value="NaN">Attend monthly board meetings.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Attend Weekly team meetings: Virtual [MS Teams]</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Estimated time commitment: 10-15 hours/ month depending on the need.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Minimum commitment requirement is 1 Term [3 years]</li></ol><strong>Benefits:</strong><ol><li align="justify" style="padding: 0; margin: 0;" value="NaN">Leadership development opportunities.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Networking opportunities.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Group based learning.</li><li align="justify" style="padding: 0; margin: 0;" value="NaN">Satisfactory volunteering experience.</li></ol> The CLASS Consulting Group believes in equal employment opportunity and considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.<br> The Class Consulting Group San Francisco South Bay Area California

Marketing - Analytics, SEO & Web Marketing Manager

The Class Consulting Group