Marketing Analytics Program Manager

Northwestern Mutual Milwaukee , WI 53201

Posted 2 months ago

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

As a Marketing Analytics Program Manager, you will help align marketing, analytics, data engineering, product and technology teams to enable Northwestern Mutual to achieve its marketing vision & strategy. You will be instrumental in bringing all parties to consensus on approach, deliverables, resources, and timelines.

You will work to scope, clarify & evaluate new and existing initiatives, and ensure there is shared understanding of the need and requirements driving the request. You will work to gather benefits & feasibility of initiatives, and then socialize and prioritize across marketing key stakeholders. You will work to re-shape the program road-map, prioritize projects across teams and ensure timelines are adhered to.

The right candidate will have a solid understanding of marketing principles, terminology and performance metrics across online and offline channels (email, social media, display, direct mail, website, etc)., especially as it relates to measurement and analytics, and will manage a portfolio of initiatives across the teams.

Responsibilities

  • Translate marketing needs and requests into appropriate action steps through full assessment of requirements. Develop project plans and associated timelines.

  • Own all aspects of sprint management, including ticket intake, maintenance and backlog grooming. Manage full execution of all requests ensuring all parties are informed on scope, delivery and timelines.

  • Own readouts on the status of deliverables as well as collect and manage risks

  • Ability to take marketing list or insights requests and translate into appropriate campaign set-up, testing design and measurement output.

  • Act as the business owner for data feeds and transfers, working with internal teams and 3rd parties as needed

  • Ensure proper QA process is actively implemented across all initiatives

  • Ensure all parties are tracking to timelines and keep teams abreast as changes occur

Requirements

  • Experience working with marketing organizations that deploy complex multi-channel marketing campaigns

  • Excellent communications skills, both verbal & written, with an ability to speak to different levels of the organization.

  • Familiarity with marketing tools and platforms, Adobe / Google Analytics, Salesforce, or similar.

  • High level of assertiveness & sense of urgency.

  • Familiar with various project management methodologies including agile and waterfall.

  • Detail-oriented and deadline driven.

  • Experience with JIRA and Confluence a plus.

Grow your career with a best-in-class company that puts our client's interests at the center of all we do. Get started now!

We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

Req ID: 25918

Position Type: Regular Full Time

Education Experience: Bachelor's Desired

Employment Experience: 3-5 years

Licenses/Certifications:

FLSA Status: Exempt

Posting Date: 06/05/2019


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Program Manager Data Science And Analytics

Northwestern Mutual

Posted 3 weeks ago

VIEW JOBS 8/31/2019 12:00:00 AM 2019-11-29T00:00 At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference. This program manager position is for our Data Science and Analytics department. This role will be supporting data science and analytics related requests coming to DSA from Client Experience and Field Experience driven requests. The ideal candidate will have experience in both scrum and kanban methodologies, and experience with JIRA is required. Bring Your Best! What this role needs: * Bachelor's degree in Business Administration, Computer Science, related field, or an equivalent combination of education and work experience * 3+ years of experience supporting program / project teams that deliver a digital product experience * Experience in agile methodologies * Action-oriented and makes data driven decisions * Excellent communicator * Exhibits servant leadership * Action oriented with a sense of urgency * Effective working with ambiguity Grow your career with a best-in-class company that puts our client's interests at the center of all we do. Get started now! We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law. Req ID: 25968 Position Type: Regular Full Time Education Experience: Bachelor's Required Employment Experience: 3-5 years Licenses/Certifications: FLSA Status: Exempt Posting Date: 08/30/2019 Northwestern Mutual Milwaukee WI

Marketing Analytics Program Manager

Northwestern Mutual