Marketing Analytics Manager

As our nationwide growth accelerates, our Marketing team at our Corporate HQ in Mechanicsburg, PA plays a key role in driving forward our mission of Bringing Happiness to Every Home by developing, tracking, and optimizing the marketing strategy for each branch in your region.

As a Regional Marketing Manager at West Shore Home, you will contribute to this mission by developing strategic budget and growth plans for the branches that you oversee. You will report directly to our Director of Marketing Planning & Analytics and work closely with our Digital, Creative, and Media teams, as well as our Inside Sales Team.

Why Work at West Shore Home?

We are on a mission to do something that has never been done before - to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2023 Top Workplaces USA award as one of the nation's top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.

What You'll Contribute

In this role, you can expect to:

• Develop a monthly and quarterly budget for each branch in your assigned region utilizing historical data to achieve target leads

• Track the daily performance of each office within the region to identify opportunities for improvement

• Communicate the marketing plan to General Managers and Sales Managers within the assigned region

• Collaborate with the marketing team to develop new advertising campaigns and optimize existing campaigns

• Conduct analysis on advertising campaigns and branch performance to grow the business

What It Takes to Succeed

At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We'll provide you with the training and tools to set you up for success, and we hope that you'll bring:

• Bachelor's degree

• Minimum of 4 years in a marketing or business analytics role

• Proven experience in B2C marketing or advertising

• Ability to adapt to the Marketing ecosystem at West Shore Home

• Strong communication skills

• Experience conducting detailed analysis to drive business growth

• Critical thinking ability and a desire to get better every single day

We Invest in YOU

We believe that when employees know they are valued and safe, they'll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition.

We've got you covered with:

• Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)

• 401K retirement plan with company match

• Paid holidays and paid time off (PTO)

• Continued training & leadership development opportunities

• Unlimited professional and personal growth potential

More to Know

• Schedule: Exempt role with standard hours from 8AM-5PM (Monday-Friday)
• Location: Mechanicsburg, PA (On-Site)
• Seniority Level: Mid-Senior Level

Our Growth Story

What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 2,500 employees across 16+ states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal - becoming America's Most Admired Home Remodeling Brand.

We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to unlock your potential and find out what you are truly capable of, there is no better place to do so.

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