Marketing Analytics Manager

Marketing Analytics Manager 1308757

A leading podcast and audiobook company is seeking a Manager

• Analytics. The successful candidate will provide tactical, operational, economic, and financial analysis to frame and drive decisions, develop KPIs and scorecards to track initiative progress/performance and scientific models to drive a focus on results and execution. The ideal candidate has 3+ years of relevant experience in the areas of Strategic Analytics, Business Intelligence, Data Science, or Consulting in a digital environment or a related field. The company offers a great work environment!

Marketing Analytics Manager Pay and Benefits:

• Hourly pay: $55-$75/hr (Pay varies based on candidate's location and experience)
• Worksite: Leading podcast and audiobook company (Newark, NJ 07102 or Los Angeles, CA 90232 - Hybrid)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
• 40 hours/week, 8 Month Assignment

Marketing Analytics Manager Responsibilities:

• Illustrate key business trends and drivers through effective problem framing, data analysis, interpretation and visualization.

• Create well-designed management scorecards and dashboards that ensure accurate and robust reporting across key business/project/initiative metrics.

• Deliver impactful analysis based on robust economic, financial, and statistical analysis.

• Estimate the impact of different scenarios using robust analytical/financial models.

• Develop and validate methods to optimize the Who, When, Where and How of all our interactions with customers, and demonstrate a good command of data science techniques that can be drawn upon in that context.

• Develop an in-depth knowledge of all relevant data sources, business intelligence technologies and analytical tools - know to leverage all of our assets to answer senior executive questions fast.

• Develop compelling presentations and documents - and communicate them with impact and intuition.

• Proactively communicate factors affecting deliverables to senior management.

• Explain assumptions and quantitative methodologies to colleagues in their and other teams.

• Conduct geotesting, A/B test to match campaigns.

• Run different scenarios for budget allocations.

Marketing Analytics Manager Qualifications:

• 3-5 years of relevant experience in marketing analytics and science.

• Degree in Operations Research, Economics, Mathematics, Engineering, or similar field.

• Hands-on experience designing A/B tests

• Hands-on experience with Tableau dashboards and a good understanding of this tool.

• Background in content/media, marketing tech, subscription business, and/or internet industries preferred - an understanding of e-commerce analytics, marketing analytics, experimentation, membership/loyalty analytics and revenue management techniques a plus.

• Proficiency in Python, R or other analytics/data science tools is preferred.

• Excellent written and oral communication/presentation skills preferred.

• Knowledge of data/analytical tools

• Strong experience with SQL; experience using data visualization tools like Tableau or Microstrategy; knowledge of statistics and modeling; experience with Python, R, Jupyter, other analytics/data science tools.

• Self-motivated with the capacity to work under tight deadlines.

• Passion for the accuracy, relevance, quality, and impact of deliverable. High attention to detail.

• Good written and oral communication/presentation skills.

• Ability to reconcile information from and for multiple stakeholders, and to manage communication across different audiences (technical vs. business, junior vs. senior).

• Intellectual curiosity for what drives the business.

• Aptitude and drive to learn new tools quickly required.