Focused on performance and innovation within the marketing analytics function, this role is responsible for collaborating closely with stakeholders across IMC to manage the technology driving marketing analytics and related data. This role will oversee the analytics technology associated with digital marketing, advise and develop advancement in the tools, as well as improve and increase the data captured across digital marketing with a strong focus on our external facing website, rsmus.com. This role will also work closely with other marketing technology owners to influence the connectivity of data capture across technology systems with IMC and can be in any RSM US location.
Technology Management - responsible for the day to day management of the marketing analytics technology platform. Will ensure both consistency in technology performance and reliability to data accuracy and data delivery. Will also maintain a focus on future state analytics technology to ensure the function of marketing analytics remains supportive of the IMC demand generation initiatives.
Data Capture - responsible for reliability and accuracy of all data collection via the marketing analytics platform in its current state. Additionally, responsible for advancing what, and how, addition data is captured to advance the more holistic view of our target behaviors online.
Driving Marketing Analytics Advancement - plays a key part of the marketing analytics team in identifying gaps in our data capture, insights delivery, and target behavior insights. Works closely with the marketing analytics team to influence the advancement of the analytics function in developing solutions for reporting, access, automation, and system connectivity within the analytics strategy and roadmap.
IMC Insights Vision - participates in driving the vision for a unified vision for target behavior and demand generation performance relative to digital marketing analytics. Serves as the digital marketing analytics technology expert within in the context of that vision and performance development tasks with marketing analytics to bring that vision to life.
Other duties not yet identified
3+ years of Marketing, Communications or related experience, preferred
Highly organized individual with the ability to manage multiple items at various stages, required
Marketing experience within a professional services environment, preferred
Experience with technology development projects and development of analytics platforms, preferred
Experienced in digital marketing and digital marketing operations, required
Experience developing marketing performance reports and reporting suites preferred
Sound understanding of measurements and metrics applicable to digital marketing and ability to analyze data and develop recommendations to improve marketing performance, preferred
Experience working within Adobe Analytics and Adobe Launch platforms, required
Ability to work in a highly collaborative environment and consult effectively with employees at all levels, preferred
Comfortable working and collaborating with team members virtually, required
Attention to detail, required
Self-directed and able to independently create solutions, required
Understands when to be collaborative and when to seek help, required
Has a passion for data and digital marketing and spends time self-educating, and actively shares learnings with colleagues and stakeholders, preferred
You want your next step to be the right one. You've worked hard to get where you are today. And now you're ready to use your unique skills, talents and personality to achieve great things. RSM is a place where you are valued as an individual, mentored as a future leader, and recognized for your accomplishments and potential. Working directly with clients, key decision makers and business owners across various industries and geographies, you'll move quickly along the learning curve and our clients will benefit from your fresh perspective.
Experience RSM US. Experience the power of being understood.
RSM is an equal opportunity/affirmative action employer. Minorities/Females/Disabled/Veterans.