Marketing Analyst

Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.

Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.

We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team of around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.

Job Description:

Entry-level marketing position that quickly grows with opportunity for growth in the sales or marketing organizations. The candidate should excel in operations that facilitate scalability, predictability, and efficiency of marketing operations. This is an engaging and hands-on role requiring an individual who excels in both strategic and tactical duties.

Responsibilities:

• Review inbound marketing leads and map prospects to buying center and target solutions

• Report successes and areas of improvement of marketing campaigns and lead generation strategy

• Develop and manage a follow up cadence to systematically nurture potential leads that aren't quite ready to buy.

• Support and drive interpretation, socialization and adoption of operational marketing reports

• Extract insights on behavior of customers acquired through the field and channel marketing using analytics tools, data platforms, and internal databases

• Surface analytical insights: proactively investigate root causes of aberrant data, and identify opportunities for optimization

• Support design and implementation of experimentation necessary to improve channel efficiency, drive growth, and inform marketing investment decisions

• Create, manage, and report on lead generation and nurture campaigns in the Salesforce ecosystem, consisting of the optimization and implementation of buyer personas and journeys, and dissemination of marketing content

• Develops and drives the marketing database strategies and execution in relation to segmentation, data cleanliness and completeness

• Driving sales and ensuring proper management of marketing alignment initiatives and processes that will support exceptional lead management, enhanced data quality, and improved lead quality

• Manage and pull key marketing metrics, inputting these measurements into reports that measure the performance of the marketing team and present to marketing management

Requirements:

• Bachelor's degree in a business related or technical field such as Marketing, Business, Public Relations, Business Administration, or Computer Science. The equivalent of this requirement in working experience is also acceptable.

• At least 1 year working experience in a marketing capacity

• Proficiency in the use of tools such as Salesforce, Pardot, Google AdWords, LinkedIn, Google Analytics, WordPress, SEO tools etc. is considered an asset

• Excellent written and verbal communication skills are a must given the cross-functional nature of this position

The ideal candidate for this position has:

• Exceptional attention to detail.

• Highly organized and methodical.

• A strong team player.

• Able to multitask and handle multiple simultaneous projects.

• Self-motivated and proactive.

• Exceptional people skills, allowing them to be approachable and relatable to establish strong and meaningful relationships with others

• Proficiency with Microsoft Word, Excel, Outlook and PowerPoint

• Experience with SalesForce.com or other CRM tool(s) highly preferred

• Interest in learning marketing tactics, including campaigns and marketing channels such as field marketing, SEM, Display, and Email

Sphera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.