Marketing Analyst - Spectrum Reach

Charter Spectrum Birmingham , AL 35202

Posted 2 months ago

Spectrum Reach ( grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

At Spectrum Reach we offer a hybrid work arrangement for most roles.


The Marketing Analyst will support the Brand Marketing & Strategy team in driving CRM initiatives. The successful candidate will analyze client data and client multi-channel journeys to drive and inform client development strategies and tactics. He/she will assist with CDP and Marketing automation integrations and reporting.

The Marketing Analyst will be responsible for creating database segments, automating flows, managing lead generation process, and data hygiene strategy and reporting.


  • Generate customer segmentation for email marketing, direct mail marketing, online marketing, and other marketing efforts.

  • Develop a keen understanding of marketing automation platform and data which supports Spectrum Reach marketing initiatives, contributing regularly to enhance the data.

  • Coordinate the collection and analyses of data from multiple sources including marketing automation platforms, D&B Rev Up / CDP, CRM, at both the enterprise and the divisional levels.

  • Perform functional and technical configuration activities for solution based on documented requirements.

  • Create segmentation lists/ data extensions for external/internal communications on enterprise and division levels.

  • Develop and maintain cross-channel lifecycle marketing campaigns and journeys.

  • Partner with the Field Marketing Team to assist with list and lead management, help them develop and execute engaging campaigns that maximize client retention and loyalty.

  • Assist the Brand Marketing & Strategy team in data reporting and analysis for optimizing marketing strategy across a variety of platforms and channels.

  • Collaborate with business leaders to enhance the 360 view of the various client segments' lifecycle programs and increase adoption of client first marketing approach.

  • Articulate and present data and learnings effectively to the team and to key stakeholders


Skills/Abilities and Knowledge

  • Ability to use personal computer and software applications: Advanced Excel including complex formulas, VLOOKUP tables, Pivot tables, SQL queries & SQLServer, MS Access database

  • Knowledge of, Pardot, Marketing Cloud or similar marketing automation platforms, and other database programs preferred

  • Knowledge of Alteryx or similar flow management solution preferred

  • Ability to analyze and interpret information

  • Excellent written and verbal communication skills

  • Ability to prioritize and organize effectively

  • Ability to integrate information from multiple sources

  • Ability to write data queries utilizing multiple tools in order to perform data analyses

  • Knowledge of cable TV and digital media industry a plus

  • Knowledge of marketing research, data analysis, and related functions preferred


Bachelor's degree in marketing or related field or equivalent experience

BDA352 324595-8 324595BR

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you're joining a strong community of more than 93,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.

Apply Now

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Marketing Analyst - Spectrum Reach

Charter Spectrum