Marketing Analyst - Remote

Realogy Corporation Madison , WI 53706

Posted 2 months ago

Job Description:

The Marketing Analyst is part of The Studio - the largest dedicated real estate marketing agency in the country, which supports Coldwell Banker Realty, the Coldwell Banker brand and its franchises, and special Realogy marketing projects. At The Studio, we value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds.

The Studio is seeking talented marketing analyst who will research and identify ways to build our service offerings and support real estate sales operations and agents by leveraging data, key performance indicators, and analytics to produce data driven decisions. The marketing analyst responsibilities include researching consumer behavior and exploring market trends and opportunities. To be successful in this role, you should have experience with processing and analyzing marketing data. Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns and initiatives. Specific job duties include:

  • Analyze sales funnels and customer intent

  • Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable

  • Measure ROI of online and offline advertising campaigns

  • Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires

  • Report on marketing KPIs such as leads, conversion rates, website traffic and program engagement

  • Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results

  • Track email campaign metrics (delivery, open, click-through rates)

  • Conduct competitive research and analyze benchmarking data

  • Work as a remote employee with The Studio leadership marketing teams and maximization of current initiatives and programs, and to identify opportunities for new programs to gain increased market share

REQUIREMENTS

  • Bachelor's degree in marketing, statistics, or a related field preferred

  • Previous experience in market research, financial analytics, or relevant field

  • Expertise in back end campaign tools such as Google Analytics

  • In-depth understanding of SEM campaign strategies and SEO practices

  • Expert knowledge of MS Excel, Access, SharePoint

  • Deep knowledge of data warehousing, and mining, with Strong analytical and critical thinking

  • Demonstrated analytical abilities

#LI-HW1

Employment Type

Full-time

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Marketing Analyst - Remote

Realogy Corporation