Marketing Analyst

Description

The Port of San Diego is currently going through a class and compensation study and the working title for this position is a Marketing Analyst. The classification specification associated with this posting is the Marketing/Public Relations Representative.

The Port of San Diego is seeking an experienced Marketing Analyst to join the Port's Marketing & Communications team.

The ideal candidate is a marketing professional with experience assessing the effectiveness of paid media campaigns and maximizing marketing investments. This role will be responsible for working closely with media partners to collect comprehensive advertising results and translate data into relatable information that guides marketing decisions to ensure the success of the Port's marketing campaigns and communication efforts.

This position will develop regular pre and post campaign analyses and reports used to communicate the impact of paid media buys. This role will be responsible for analyzing audience and industry trends to identify potential new markets, opportunities, and cost-effective marketing methods, and implement relevant changes as needed to improve the overall quality and success of our marketing plans and campaigns. It will also devise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, social media analytics, website analytics, and opinion polls.

Some of the day-to-day responsibilities that can be expected are maintaining baseline metrics for ongoing marketing initiatives and tracking Urchin Tracking Module (UTM) data, testing various aspects of campaign assets including copy, headlines, imagery, and calls to action, and making recommendations based on results that guide future creative decisions year over year. This role will be responsible for maintaining and managing assigned databases, research tools and media tracking software to support marketing and public relations goals and objectives.

Examples of relevant systems could include Google Analytics, Adobe Analytics, Shareable, Tubular, Kantar, Scarborough, Tableau, Hootsuite, Google Data Studio, Power BI, etc. This role will conduct competitor, market, audience, and campaign research and provide optimization recommendations and other actionable insights to paid search, paid social, display, and more based on performance data.

GENERAL PURPOSE

Responsible for developing and implementing over-all marketing and/or public relations strategies and plans, as well as campaign- or project-specific strategies and plans, to meet Port marketing and public relations goals and objectives; plans, organizes, manages, integrates and executes assigned marketing, public relations, community outreach and/or media events; writes and oversees production of a wide variety of marketing and public relations materials; and performs related duties as assigned.

DISTINGUISHING CHARACTERISTICS

A Marketing/Public Relations Representative independently performs the full range of duties applicable to this classification.

Marketing/Public Relations Representative II is distinguished from Principal Marketing/Public Relations Representative in that incumbents in the latter class plan, organize and supervise the work of a section of professional staff engaged in performing marketing, public relations, community outreach and media relations projects and program activities.

Essential Duties and Responsibilities

The following statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

1.Executes independent judgment to make decisions in carrying day-to-day responsibilities

2.Assists or participates in developing and implementing marketing and/or public relations strategies and plans, as well as campaign- or project-specific strategies and plans to meet designated goals and objectives; actively participates in regular meetings with management and contracted advertising and public relations agencies; develops and recommends creative ideas relevant to the Port's mission and strategic initiatives; analyzes and provides input in establishing budget requirements; when assigned to manage a project, monitors and maintains compliance with budget; collaborates with Public Relations and/or advertising firms retained by Port to implement plans.

3.Plans, organizes, manages, integrates and executes assigned marketing, public relations, special and/or media events under general supervision, recommends and determines event concept, design, location, theme, audiences and logo; participates in the negotiation, review and selection of vendors, oversees and directs vendors that provide services, equipment and supplies for the event; plans, organizes and monitors event logistics and develops contingency plans and makes adjustments, as necessary; schedules and secures participation by Port Commissioners and senior management and others; publicizes events; develops and makes presentations during event or plans and oversees presentations by others; serves as Port contact regarding event with media, the public and others; assists other staff on large, multi-faceted events.

4.Provide a supervisory role by providing leadership and direction to the department's intern and administrative staff; direction and guidance to the graphic designer; assist with the management of the advertising agency contract; ensure fiscal responsibility and provide excellent customer service to the department's internal and external customers.

5.Responsible for department budget coordination. This will entail managing the department expenditures, providing reports for management and working with Procurement Services on as many as 50 or more purchase orders.

6.Assists on event production as an audio/visual coordinator, set-up/teardown, volunteer coordination and itinerary planning.

7.Represents the Port in a wide variety of public interactions; serves as Port liaison with a variety of civic and community organizations; represents the Port at trade shows; attends social, trade and civic functions to promote the District's services.

8.Participates in developing and producing or manages, coordinates and/or oversees layout, design, development, production and distribution of marketing or public relations materials, including brochures, newsletters and a variety of other internal and external publications; creates or participates in creating concepts to meet Port goals and objectives; writes or obtains and edits content from a variety of sources; monitors and identifies opportunities to expand distribution; maintains subscription databases.

9.Participates in proactively communicating information and messages to the public, key constituencies, as well as to internal customers, to promote the Port and educate targeted audiences regarding the Port's programs, activities and initiatives; supervises production of or writes, edits, produces and distributes approved news releases, media advisories, articles, columns, fact sheets, radio spot copy and Commissioner speaking points, speeches, proclamations and resolutions for public presentation; determines distribution to appropriate audiences; promotes events to media; serves as Port contact for follow up on news releases and media advisories; oversees and monitors activities of public relations firm when performing these activities and reviews news releases, media kit information and articles for accuracy.

10.Responds to a wide range of internal and external customer inquiries, requests and concerns, some of which may be sensitive or complex, via telephone and in-person and provides general to highly detailed information regarding a wide spectrum of Port projects, programs, activities and operations; as requested by civic or community organizations and others, makes public presentations, including speeches and audiovisual presentations.

11.As directed, assists in advertisement or initiative media development and coordinates placement, including negotiating price; records and tracks payments.

12.Manages, facilitates and monitors development and maintenance of Port's marketing website; oversees and monitors work performed by advertising agency consultants and Port web developers; reviews all aspects of website, including creative, site map and content components and makes recommendations for improvement; supervises and monitors website updates and maintenance.

13.Performs research necessary to effectively carry out job responsibilities.

OTHER DUTIES

1.Creates and maintains assigned databases to support marketing and Public Relations goals and objectives.

2.Administers Financial Assistance Evaluation program for community non-profit organizations requesting funds; reviews and evaluates requests; makes recommendations to senior management and advisory committee; monitors results to ensure compliance with agreements.

3.Administers marketing component of funding program (fee for service and sponsorship) contracts; monitors and provides expertise and recommendations in development of marketing component of assigned contracts; monitors compliance with agreements; provides recommendations to resolve compliance problems and ensures that issues are fully and promptly addressed.

4.May plan, organize, supervise and evaluate the work of assigned personnel.

Qualifications

Knowledge of:

1.Principles, practices, concepts and techniques used in developing and executing marketing, public relations and community outreach plans, programs and strategies.

2.Methods and techniques of issue and image management.

3.Methods and techniques for creating effective marketing, media and public relations materials.

4.Effective business communications and correct English usage.

5.Project planning, budgeting and management methods and practices applicable to areas of assigned responsibility.

6.Methods of analysis applicable to the formulation and communication of programs and policy.

7.Methods and techniques of graphic design, layout and print production.

8.Industry trends and media practices as they apply to developing and carrying out public relations and marketing programs.

9.Principles and practices of public administration, including budgeting, purchasing and maintenance of public records.

10.Research methods and analysis techniques.

Ability to:

1.Analyze and make sound recommendations on media relations, community outreach and public affairs issues and assignments.

2.Develop concepts and design specific methods and techniques to improve internal and external communications.

3.Generate interest and convey messages through the development of graphic treatments and persuasive writing.

4.Apply writing style and techniques appropriate for differing business and journalistic/public relations purposes.

5.Present information, proposals and/or recommendations clearly, logically and persuasively in public meetings.

6.Operate a computer using word processing, desktop publishing and other standard text and graphics software.

7.Exercise sound independent judgment within general policy guidelines.

8.Represent the Port effectively in public settings and with media representatives on a variety of issues.

9.Exercise tact, diplomacy and discretion in dealing with sensitive and complex issues.

10.Establish and maintain highly effective relationships with District executives and managers, Commissioners, elected and appointed officials of other public agencies, travel and trade industry representatives, representatives of community, professional and business organizations, the media, the public and others encountered in the course of work.

MINIMUM REQUIREMENTS

Education, Training and Experience:

Graduation from a four-year college or university with a major in marketing, public relations, communications, business administration, or a closely related field; and three years of progressively responsible marketing, public affairs, public information, community outreach or closely related experience or graduation from high school or G.E.D. equivalent and five years of progressively responsible marketing, sales, public affairs, public information or closely related experience. Experience in membership based trade association or other non-profit organization highly desirable. Time served as a District Intern counts towards the years of experience.

Licenses; Certificates; Special Requirements:

A current, valid California Class C driver's license at time of appointment and maintained at all times thereafter in order to operate a vehicle on District business.

Recruitment Information

Hiring Range: $72,169 - $85,000

Recruitment Process for Job Announcement

The application review process will include screening to ensure applications are complete and meet all minimum qualifications. In addition to the application, the applicant is required to complete the Supplemental Questions to further evaluate their education, training, and experience relative to the required knowledge, skills and abilities for the position. Applicants must submit answers that are as complete as possible.

Only qualified applicants who pass the minimum qualifications review, will be invited to the assessment process which may be administered by a written examination, panel interview, or any combination of qualifications appraisal determined by the Department of People Services to be appropriate. The Department of People Services will make reasonable accommodation in the examination process for disabled applicants. If you have an accommodation request, please indicate such on your application.

Depending upon the number of applicants meeting the minimum qualifications, applicants may be scheduled for one or more of the assessments listed below. Passing score is 70% out of 100% on each assessment section.

THE INITIAL ASSESSMENT (40%) AND APPRAISAL PANEL (60%) ARE TENTATIVELY SCHEDULED FOR WEDNESDAY AND THURSDAY, JULY 17 AND JULY 18, 2024.

To move forward in the application process, you must complete an online application through our websitehttps://www.governmentjobs.com/careers/portofsdPlease attach a copy of your unofficial transcripts (indicating when degree was awarded) to your application or your application may be considered incomplete. Resumes may be uploaded but cannot be used in place of a completed application.

Placement on Eligible List:

The Department of People Services may limit the number of qualified applicants eligible to participate in the assessment process. Candidates who are successful in all phases of the assessment process will be placed on an eligible list. The eligible list established by this recruitment will be active for a minimum of ninety (90) days or up to one (1) year, unless otherwise determined by the Director pursuant to Rule 8, Section 4.

EQUAL EMPLOYMENT OPPORTUNITY

The District firmly believes in, and is committed to, the principles and practices of equal employment opportunity and nondiscrimination. It is the policy of the District to recruit, hire, train, and promote persons in all job classifications without regard to age (40 and above), ancestry, color, disability (mental or physical), gender (including identity, appearance, or behavior, whether or not that identity, appearance, or behavior is different from that traditionally associated with the person's sex at birth), marital status, medical condition, military status, national origin, pregnancy, race, religion, sexual orientation, genetic information, or veteran status.

PHYSICAL AND MENTAL DEMANDS

Persons with disabilities may be able to perform the essential duties of this class with reasonable accommodation. Reasonable accommodation will be evaluated on an individual basis and depends, in part, on the specific requirements for the job, the limitations related to disability and the ability of the hiring department to accommodate the limitation.

Resolution #: 2014 - 130

Dated: June 10, 2014