Marketing Analyst

We are in search of a detail-oriented and analytical Marketing Data Analyst to join our team in Navan. The successful candidate will have a minimum of 3 years of dedicated experience in marketing data analysis, a self-learner with a strong drive to excel, and a proven track record of turning data into actionable insights.

What You'll Do:

• Working closely with their counterparts & peers in growth they will support the analytical needs of the North American marketing team & global marketing reporting

• Inbound Marketing Data Analysis:

• Evaluate and interpret data to measure the effectiveness of inbound marketing campaigns

• Provide insightful analysis on audience engagement, conversion rates, and other pertinent metrics

• Forecasting and Planning:

• Build and maintain the marketing demand plan

• Utilize data analysis to forecast future marketing performace

• Assist in developing marketing strategies and setting realistic targets based on insights.

• Data Interpretation:

• Utilize advanced analytics tools (Amplitude, Google Analytics 4, SFDC, ThoughtSpot, Splash, Excel) to derive actionable insights and recommendations for optimization

• Present findings clearly and concisely to stakeholders

• Data-driven Decision Making:

• Collaborate with cross-functional teams to integrate data-driven decision-making into marketing strategies

• Support A/B testing and other data-driven experiments to improve marketing outcomes

• Market Research Analytics:

• Analyze market research data to uncover actionable insights shaping marketing strategies

• Stay informed about industry trends and their impact on marketing initiatives

• Reporting and Infrastructure:

• Build and maintain reports, ThoughtSpot dashboards, and KPIs to monitor performance

• Develop data processes and build data infrastructure for relevant stakeholders

What We're Looking For:

• At least 3 years of dedicated experience in data analysis

• A self-learner and go-getter with a strong drive to excel

• Strong SQL skills with experience writing complex queries

• Experience with data visualization tools like Amplitude, Tableau, ThoughtSpot

• Strong understanding of marketing metrics with past experience in building campaigns and creative reports

• Excellent communication skills to convey complex data insights to non-technical stakeholders.

• Proven ability to contribute to data-driven decision-making processes.