Marketing Analyst

Description

Are you passionate about marketing and highly skilled in data analytics? Do you have ninja-like proficiency on Excel?

Monarch Investment and Management is looking to hire a top-tier Marketing Analyst to set the foundation for effective decision-making throughout the marketing department. Through deep data analysis, system audits, strength/weakness assessment, summary reporting, and recommendation of potent solutions, the Marketing Analyst supports the team in shaping effective growth-oriented strategies. The Marketing Analyst is a real-life wizard- someone who can take raw data and transform it into valuable marketing insights that ultimately inform decision-making processes and increase ROI.

Essential Job Duties and Responsibilities:

• Partners with internal teams and regional leadership to ensure that all available digital marketing resources are being maximized and used in an efficient manner.

• Builds and refines attribution models, then suggests alternatives as needed.

• Audits and tests digital marketing systems.

• Executes A/B testing of websites, landing pages, digital touchpoints, and all creative assets.

• Manages all aspects of reputation management platforms and provides accurate reporting, troubleshooting, and supportive service.

• Maintains rigorous quality control over all related data, analyses, and metrics, including ongoing evaluation of data accuracy and workflow processes.

• Performs ad hoc data analysis and reporting as needed, including, but not limited to, ROI analysis, benchmarking, KPI YoY analysis, and monthly marketing reports.

• Identifies opportunities to improve upon data collection, analysis, and identification of red flags & action items. Proposes solutions as needed.

• Masters current company technology and assists in implementing new technological tools that enhance the modeling, analysis, and reporting of financial information.

• Employs consistent compliance to the Monarch Professional Behavioral Standards and models servant leadership on a daily basis.

Supervisory Responsibilities:

None / Expected to mentor and train subordinate marketing team members who may not have a clear grasp on data. You will coach them on how to interpret the data and make the best decisions in regards to ROI.

Knowledge, Skills, and Required Experience:

• Bachelor's degree in marketing or a field related to data analytics

• 1-2 years of experience working in marketing data analysis or an equivalent combination of education and work experience in multifamily

• Advanced, ninja-like proficiency with Microsoft Excel

• Advanced proficiency with PowerPoint, Microsoft Word, and Data Studio

• Primary understanding of web design and search engine optimization (SEO)

• Must demonstrate a strong ability to:

• Answer data requests in an efficient and creative manner

• Draw insights out of a complex data set, sometimes based on vague and difficult requests from superiors

• Operate major online marketing channels

• Manage lead generation on ad platforms which drives qualified sales

• Create useful narratives out of data and generate buy-in from your audience

• Surface marketing insights and present them to Monarch departments with appropriate recommendations

• Communicate clearly and effectively at all times (both in speech and writing)

• Minimize environmental distractions in order to complete work and remain focused

• Assist and support marketing department teammates with various projects

• Attend to all relevant requests in a timely manner

Knowledge, Skills, and Preferred Experience:

• Bachelor's degree in marketing, communications, or a related field

• 2-3 years of experience analyzing marketing or data at a deep level

• Experience and technical knowledge of Google Adwords and other analytics platforms

• A strong desire to gain experience within the multifamily industry

BENEFITS AVAILABLE:

• Compensation based on experience, $55,000 to $68,000 annually

• $40/Month medical insurance through Blue Cross for employees

• FREE basic dental Insurance for employees

• FREE basic life insurance for employees

• Vision & additional insurance products available (employee and family)

• Paid Holidays

• Paid Time Off

• 401k planning with up to a 3% company match

• Paid additional training and tuition reimbursement program

• Annual performance-based raises up to 5%

• $500.00 - $1,000 Employee Referral Bonus Program (depending on role referred)

• FREE skiing at Monarch Mountain for your entire immediate household annually

• Discount programs at partnered companies such as Verizon, Expedia, Office Depot and more