Marketing Analyst

Medical Careers Institute Virginia Beach , VA 23452

Posted 2 months ago


The Business/Marketing Analyst will work closely with the Director of Marketing and other business leaders across the organization in the research, development, implementation, and management of recurring and ad-hoc analysis and reporting supporting the strategic direction and goals of the organization. The primary goal of the position is to support the Marketing Team in gauging the effectiveness of our marketing efforts in furthering the company's brand awareness, understanding the effectiveness of marketing channels, and providing recommendations on changing the marketing mix. The position will also analyze prospect and competitor data to help identify areas of opportunity. The right candidate will have a positive attitude and a desire to learn in a fast paced environment. The role requires a high level of organization and detail.


Primary Responsibilities:

  • Support business objectives in making strategic data-related decisions by analyzing, managing, and reporting data

  • Design and execute complex analytics projects that involve data collection and analysis

  • Conduct ongoing, comprehensive reporting including current trends, projections

  • Partners with technical and non-technical resources across the business to leverage their support and integrate efforts to achieve business objectives

  • Use analytical tools and systems for delivering data , synthesizing analysis and developing key marketing and customer insights to meet business objectives

  • Proactively monitor interactive marketing campaign and school data to identify red flags, positive / negative trends, areas of opportunities, benchmarks, etc.

  • Excel Expertise Required including familiarity with Pivot Tables and SQL: extract data from CRM system to develop reports.



  • A bachelor's degree in business, mathematics or similar analytical area

  • 1-3 years of relevant analytical experience

  • Understanding of Google Analytics (advanced segments, filtering, customization reports)

  • Experience in crafting marketing messages (value propositions, features/benefits)


  • Advanced Excel skills required

  • Strong statistical background and proven analytical skills required

  • Knowledge of elementary computer programming required

  • Data mapping experience

  • Knowledge of Tableau, Access, SQL is preferred

  • Strong communication and presentation skills

  • High level of attention to detail and organizational skills

  • Ability to work effectively as a team player in a fast-paced environment

  • Strong intellectual curiosity; must be able to think critically and strategically. Must be able to think about a problem and dig into the data to develop actionable recommendations.

ECPI University, with campuses in Virginia, North Carolina, South Carolina, Florida and Online, is a recognized leader in awarding STEM+H degrees through innovative delivery of education to meet the needs of military and new-traditional students. ECPI University offers Master's, Bachelor's, and Associate's degrees, and certification training in Technology, Health Science, Business, Criminal Justice and Culinary Arts. For over 50 years, ECPI University has been helping students achieve their educational and career goals in a hands-on, student-centered environment, while working collaboratively with employers to ensure our graduates have the knowledge and skills they need to be successful. Growth at our university creates the need for dynamic, caring professionals who are dedicated to making a difference in people's lives.

What does ECPI University have to offer?

  • A focus on students and academic excellence

  • Small class sizes

  • Professional work environment

  • Talented and committed co-workers

  • An adult-focused accelerated schedule

  • An opportunity to make a difference while expanding your knowledge, skills and professional network

  • Competitive compensation & benefits plan

ECPI University is proud to be an Equal Opportunity Employer.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Necc Craft Senior Program Analyst

CDI Corporation

Posted 3 days ago

VIEW JOBS 4/18/2019 12:00:00 AM 2019-07-17T00:00 COMPANY PROFILE: Join a team with EXCELLENCE, LOYALTY and INTEGRITY! CDI Corporation (CDI) is a $600 million privately held company founded in 1950. We deliver engineering services to blue-chip clients with operations in markets around the world CDI Marine Company is a division of CDI Government Services and a leader in providing our clients with high quality, cost effective engineering, design and logistics services in the marine industry. For additional opportunities please visit us at * CDI Marine Company was awarded the Virginia Values Veterans (V3) Governor's Award in 2016. * named CDI as one of the Most Trustworthy Companies in the United States in 2012. * CDI Corporation is an EEO/An Affirmative Action M/F/D/V Employer GENERAL DESCRIPTION: * Provides Program/Project Coordination, Technical Support and Integrated Logistics Support of OCONUS watercraft acquisition efforts being conducted by NSWC CCD. Support to be provided onsite at NSWC CCD, Joint Expeditionary Base Little Creek, Virginia Beach, VA GENERAL DUTIES: * Scheduling, tracking, monitoring, and estimating of assigned projects to ensure cost, schedule and quality are met including: 1. Provide delivery support of NECC boat programs through the development and execution of fielding plans. 2. Provide fleet experienced operational input into program developed documentation (e.g. Integrated Master Schedule, Fielding Plan, Integrated Logistics Support Plan, Test and Evaluation Master Test Plan, Acquisition In-Process Review program briefs, Navy Training Systems Plan, Manpower Estimate, etc.). 3. Provide fleet informed input to program decision points/products (ACAT milestone reviews, POM submissions, IOC/FOC decision briefings, Program Integrated Master Plan, etc.). 4. Assess and advise impacts of changes budgets (OPN and OMN) / procurement plan quantities and schedule to fielded platform service life and rehab planning, LCM responsibilities. 5. Attend TYCOM meetings and provide acquisition program office input into relevant issues to other boat programs. * Liaison with vendors, engineers, technicians, and management personnel of Government and private industry to accomplish successful fielding of new platform including: 1. Help ensure and maintain a constant and effective flow of information between NAVSEA, NSWC CCD and operational forces. 2. Coordinating and managing the efforts of individual Fielding Working Groups, as well as representing the NECC boat program fielding coordinator at meetings, working groups and progress reviews. 3. Assess and Identify critical path issues and risks across working groups and identify solutions and mitigations. * Logistical and management support for meetings including: 1. Participation and experience in reviews and planning meetings with Government representatives including high ranking US Navy officials; 2. Preparation of briefing materials and presentations using Microsoft Products * Assist/support, provide oversight, ensure deliverables track with the program schedule, review developed information and provide comments, assist in resolving any issues that arise and overcome obstacles and review of system and equipment logistics support. Logistics support including: 1. Review of fleet introduction and operational products developed by working groups for completeness and accuracy (Job Qualification Requirements, Standard Operating Procedures, Crew Training Plan, etc.). 2. Review of technical manuals for NECC boat programs (e.g. Maintenance, Combat Systems, Weapons and Safe Engineering and Operations). 3. Review and provide recommendations for outfitting of NECC boat program repair parts and equipment and integration of standard Navy/DoD sustainment support (Allowed Parts Lists (APL), Provisioning Technical Documents (PTD), Program Support Data (PSD)). 4. Review and provide recommendations for new and existing boat and ancillary equipment Training support services (e.g. Crew Familiarization training developed by the OEM; initial and follow on NECC boat program training). * Review and provide recommendations for operational related items, including: 1. Operational Testing. 2. Fleet Introduction. 3. Pre and Post Operational Deployment instructions, planning, SOP's. MINIMUM SKILL REQUIREMENTS: * Qualified US Navy Surface Warfare Officer (Engineering Duty Officer, Type Commander or Group Staff or System Command preferred) * Acquisition Category (ACAT) level Weapons System Acquisition experience * Program/Project Management experience * Prior SWCC or NECC Small Boat experience * Technical familiarity with developing Tactics, Techniques and Procedures (TTP's) and Training material * Significant life cycle sustainment experience (Defense Acquisition Workforce Improvement Act-DAWIA certification preferred) * Familiarity with DoD Planning, Programing, Budget and Execution (PPBE), POM and FYDP processes SECURITY REQUIREMENTS: * This position requires US citizenship and will be subject to a security investigation, must meet the eligibility requirements to obtain, and maintain a security clearance issued by the US Government. In addition to the security clearance, this position may require an additional background screening for base access. * Requires an active Secret clearance PHYSICAL REQUIREMENTS/PHYSICAL DEMANDS: * CARRYING and LIFTING. Ability to transport and lift up to 30 lbs. * Employee may access remote areas of multi-level vessels * Must comply with Company's Driver Safety Policy to operate company and/or rental vehicles CDI Corporation Virginia Beach VA

Marketing Analyst

Medical Careers Institute