Marketing Analyst

Medical Careers Institute Virginia Beach , VA 23452

Posted 2 months ago

Overview

The Business/Marketing Analyst will work closely with the Director of Marketing and other business leaders across the organization in the research, development, implementation, and management of recurring and ad-hoc analysis and reporting supporting the strategic direction and goals of the organization. The primary goal of the position is to support the Marketing Team in gauging the effectiveness of our marketing efforts in furthering the company's brand awareness, understanding the effectiveness of marketing channels, and providing recommendations on changing the marketing mix. The position will also analyze prospect and competitor data to help identify areas of opportunity. The right candidate will have a positive attitude and a desire to learn in a fast paced environment. The role requires a high level of organization and detail.

Responsibilities

Primary Responsibilities:

  • Support business objectives in making strategic data-related decisions by analyzing, managing, and reporting data

  • Design and execute complex analytics projects that involve data collection and analysis

  • Conduct ongoing, comprehensive reporting including current trends, projections

  • Partners with technical and non-technical resources across the business to leverage their support and integrate efforts to achieve business objectives

  • Use analytical tools and systems for delivering data , synthesizing analysis and developing key marketing and customer insights to meet business objectives

  • Proactively monitor interactive marketing campaign and school data to identify red flags, positive / negative trends, areas of opportunities, benchmarks, etc.

  • Excel Expertise Required including familiarity with Pivot Tables and SQL: extract data from CRM system to develop reports.

Qualifications

Education/Experience:

  • A bachelor's degree in business, mathematics or similar analytical area

  • 1-3 years of relevant analytical experience

  • Understanding of Google Analytics (advanced segments, filtering, customization reports)

  • Experience in crafting marketing messages (value propositions, features/benefits)

Skills/Abilities:

  • Advanced Excel skills required

  • Strong statistical background and proven analytical skills required

  • Knowledge of elementary computer programming required

  • Data mapping experience

  • Knowledge of Tableau, Access, SQL is preferred

  • Strong communication and presentation skills

  • High level of attention to detail and organizational skills

  • Ability to work effectively as a team player in a fast-paced environment

  • Strong intellectual curiosity; must be able to think critically and strategically. Must be able to think about a problem and dig into the data to develop actionable recommendations.

ECPI University, with campuses in Virginia, North Carolina, South Carolina, Florida and Online, is a recognized leader in awarding STEM+H degrees through innovative delivery of education to meet the needs of military and new-traditional students. ECPI University offers Master's, Bachelor's, and Associate's degrees, and certification training in Technology, Health Science, Business, Criminal Justice and Culinary Arts. For over 50 years, ECPI University has been helping students achieve their educational and career goals in a hands-on, student-centered environment, while working collaboratively with employers to ensure our graduates have the knowledge and skills they need to be successful. Growth at our university creates the need for dynamic, caring professionals who are dedicated to making a difference in people's lives.

What does ECPI University have to offer?

  • A focus on students and academic excellence

  • Small class sizes

  • Professional work environment

  • Talented and committed co-workers

  • An adult-focused accelerated schedule

  • An opportunity to make a difference while expanding your knowledge, skills and professional network

  • Competitive compensation & benefits plan

ECPI University is proud to be an Equal Opportunity Employer.


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Marketing Analyst

Medical Careers Institute