Marketing Analyst

Overview

Massage Envy is looking to hire a Marketing Analyst Manager to draw simplified learnings out of complex data from multiple sources. You understand business KPIs, can convert the results of media, and the use this information to turn business results/learnings into actionable intel for decision making within the marketing team. You will be responsible for tracking marketing spending, KPI's, and identifying customer insights through multiple sources to identify opportunities to drive business results. You will analyze marketing and employer brand performance aligned with business strategy by developing and refining techniques used to measure engagement, conversion, and trends for marketing. Additionally, you will evaluate the multichannel impact of marketing activities on engagement, membership, and ROI.

Essential Functions

• Lead bi-weekly meetings highlighting client, business, and marketing trends

• Conduct promotion analyses and communicate results

• Manage and translate large, raw datasets and identify insights around business trends, customer, and candidate profile/segmentation behaviors

• Understanding datasets/databases and partner with FP&A to analyze data, organize and make sense of that data, and then tell the brand learnings as well as story that goes along with those learnings

• Identify marketing and business level opportunities based on learnings and insights

• Create and distribute marketing dashboards and reports to track key performance indicators and trends in network performance by campaign or initiative

• Simplify findings into summaries and visuals that provide high-level insights for executive updates

• Manage relationships with external marketing and employer brand analytics vendors

• Monitor competitive data and activity across available sources and identify trends and opportunities

• Actively seek ways to address data gaps and quality gaps to improve performance to maximize results

• Collect and summarize relevant industry insights from public sources

• Gather, analyze, and interpret employer brand data to ensure performance is aligned to business strategy

• Support team by providing ad hoc reports

Education, Experience, and Skills Required

• Bachelor's degree or equivalent work experience

• 2-3 years hands-on experience in data analytics

• Analytical background with the ability to use multiple data sets, technologies, and analytical techniques to identify business trends, risks, and opportunities

• Strong analytical mindset, attention to details, critical thinking abilities, problem solver

• Previous experience developing and creating reports

• Ability to gather data from multiple sources and create meaningful results

• Ability to manage and prioritize multiple assignments and deliverables

• Proficient in Microsoft Excel and PowerPoint

• Working knowledge of Power BI, SQL and Salesforce is a plus

• Strong analytics skills with an understanding of Google Analytics, web, and CRM analytics

• Organized with self-initiative and passion to explore data for additional learnings

• Outstanding communication skills (both oral and written) coupled with the ability to articulate clearly

• Strong ability to build relationships/excellent verbal and written communication skills

• Self-directed with the ability to exercise independent judgment

• Occasional travel may be required

Massage Envy Franchise LLC Benefits

Hybrid work model, flexible work from home options available.

In addition to a great work environment, Massage Envy Franchise LLC offers Medical, Dental and Vision Benefits. Paid Life Insurance and 401K, Generous Paid Holidays, vacation, and sick time. At Massage Envy Franchise, LLC, we believe in helping people feel their best through total body care-a mission that touches everyone. And we know that investing in uniquely talented, fiercely passionate people is the key to achieving it. We work hard, we have fun, which is a key part of helping employees feel their best!

Massage Envy Franchising, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

Telecommute

Yes

Remote Type

Hybrid remote