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Marketing Analyst

Expired Job

Exelon Baltimore , MD 21203

Posted 3 months ago

Join BGE HOME to be a part of the team that offers a wide range of energy-related products and services that address the comfort and energy management needs of residential and small commercial customers in Maryland.

BGE HOME, a Constellation Company, specializes in the sale and service of heating, air conditioning, water heating, plumbing, and electrical systems along with appliance repair, replacement windows, doors, siding and attic insulation.

We are committed to our customers and have a customer satisfaction rating of more than 95 percent.

Our employees "live"; the BGE HOME Initiatives: Customer Commitment, Excellence, Integrity & Accountability, Teamwork and Safety.

We are a company that cares about the environment, supports local communities and embraces the diversity of our employees.

Every business line offers opportunity for employee development.

We have some of the best training programs in the area.

Here at BGE HOME, we continue our success through the strength of our people.

It's your future - it's about your career and your goals.

At BGE HOME, our aim is to match the right people with the right jobs.

Job Description

The Marketing Analyst position assists with the execution and development of digital efforts, and direct marketing programs to generate profits of BGE HOME business lines. Responsible for testing and managing of creative output, ranging from, but not exclusive of: direct mail, billing inserts, broadcast and digital assets, and print advertising.

Primary Duties and Responsibilities:
(Essential Job Function)

  • Assists with the creation of direct response promotions for various mediums.

  • Assists with the management of advertising budgets for assigned business lines.

  • Assist in writing / content creation for digital assets and direct response items

  • Assist in managing social media content and digital paid efforts.

  • Assist with trafficking website updates and creating pages.

  • Tracks, analyzes and prepares results of marketing campaigns.

  • Collaborates with internal teams to develop smart strategies and actionable tactics to profitably grow customer relationships.

  • Provides continuous and timely feedback to upper management, keeping them abreast of day-to-day issues that are important to the business, customer and/or the employee.

Skills/Abilities:

  • Overall understanding of general marketing principles.

  • Analyze campaign and demographic data to formulate reports and present results.

  • Solid understanding of paid search management.

  • Ability to coordinate various marketing and advertising programs.

  • Ability to structure direct response promotions for various media.

  • Ability to prepare short and long term marketing plans.

  • Strong proofing and grammatical skills.

  • Familiar with all printing processes and costs associated with each method.

  • Excellent presentation and organization skills.

Education/Experience:

  • Must have Bachelor's Degree (preferably in business administration, marketing or a related topic) and 3-5 years' experience.

  • Demonstrated proficiency in Microsoft Office suite, including Microsoft Word, Excel, PowerPoint and Access.

Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.

VEVRAA Federal Contractor


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Marketing Analyst

Expired Job

Exelon