Marketing Analyst

Bofi Federal Bank San Diego , CA 92140

Posted 2 months ago


Born digital, Axos BankTM has reinvented the banking model and grown to over $11.2 billion in assets since our founding in 2000. With a broad and ever-growing range of financial products, Axos Bank is rated among the top 5 online banks in the country! Axos Financial is our holding company and publicly traded on the New York Stock Exchange under the symbol "AX (NYSE: AX).

Click here to go to our web site and learn more about Axos Bank and what it's like to work with us!

We bring together human insight and digital expertise to anticipate the needs of our customers. Our team members are innovative, technologically sophisticated, and motivated to achieve.

Axos Bank is seeking a Marketing Analyst who will be responsible for providing analytical support to a fast-paced marketing department. This role requires the candidate to have in-depth coding experience and a broad knowledge of online marketing techniques and data analysis.

Job responsibilities include:

  • Create advanced reporting and analysis for campaigns and projects through Microsoft SQL Server and Tableau

  • Write complex segmentation queries for marketing campaigns and analysis of those campaign results in Microsoft SQL Server / Tableau

  • Prepare high-quality presentations and dashboards for management and marketing teams, highlighting campaign performance in comparison to goals/projections

  • Design tools to optimize segmentation and targeting of our customer base

  • Support customer data integration efforts across all lines of business with hands-on technical involvement in testing, scrubbing, and cleansing of data

  • Apply various analytic methods to discover and interpret information from multiple data sources

  • Track, measure and analyze website traffic patterns and online behaviors using Google Analytics

  • Recommend changes based on noted trends in data and analysis of results post-changes

  • Devise and implement data-driven ideas to optimize customer journey performance - deliverability, open rate, click rate, conversion rate, etc.

  • Analyze customer segments and determine which segments are more responsive, which campaigns are most successful, and be able to communicate this from a statistical perspective, backed by data

  • Leverage online advertising results and data to drive ongoing optimization of campaign performance

Key Skill Sets or Knowledge

  • Strong coding skills, preferably in SQL

  • Tableau

  • Salesforce

  • Exceptional written and oral communications

  • Highly analytical with strong attention to detail

  • Self-motivated, results-driven, and committed to deadlines

  • Highly organized and detail-oriented with the ability to prioritize work demands amongst frequently changing priorities and deadlines

  • Self-directed and able to flourish in a fast-paced environment

  • Efficient in Microsoft Office (Excel, Word, Outook, Powerpoint), knowledge on digital tools (Google Analytics, Google Adwords)

Desired Career Experience &

Education Requirements:
  • 2+ years' Microsoft SQL

  • 1+ year Tableau

  • 2+ years' in Analyst role

  • Experience extracting data from databases by writing the query code to join relevant tables and data

  • Proven track record of designing and producing analysis projects at the product or portfolio level

  • Performed analysis (A/B testing) and utilized data analytics to drive marketing and product strategies

  • Online marketing, PPC, retargeting, social media, and SEO

  • Bachelor's Degree in Business, Math, Statistics, Computer Science, or a related field

Apply directly for consideration as we are not using any outside agencies for any of our openings

Pre-Employment Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos Bank is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.


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Marketing Analyst

Bofi Federal Bank