Marketing Analyst, AWS Global Growth Marketing Analytics

Amazon.Com, Inc. Seattle , WA 98113

Posted 2 months ago

DESCRIPTION

Job summary

The Analyst will be responsible for maturing our marketing metrics reporting capabilities, owning our testing & optimization roadmap and providing regular insight to all marketing channel leads paid media, social media, email, etc.). The ideal Analyst will have an extensive background in running SQL queries, designing marketing dashboards, driving testing & optimization projects and generating actionable marketing insights.

This position must sit in Seattle, WA. Relocation assistance is not offered for this role. US applicants only.

Key job responsibilities

  • Develop our overall metrics and marketing analytics program from 'scrappy startup' to 'robust enterprise'

  • Daily traffic, viewership and engagement reporting and analysis

  • Deeper dive analysis into user site journies, exit paths, entry paths, bounce rates and content engagement

  • Partner with engineering and marketing teams to identify, research, and analyze trends and data using SQL, Excel and other tools

  • Partner with marketing leads to track various channel KPIs and offer actionable insight on how to improve performance

  • Own testing and optimization roadmap for key marketing initiatives and product enhancements

  • Partner with engineering team to identify and control data abnormalities and develop data pipeline

  • Develop data visualization environments (Tableau, QlikView) to deepen our analytical capability and expand team impact

BASIC QUALIFICATIONS

  • 3+ years professional experience in marketing, product, or business analytics
  • 3+ years Integrative thinker who has an intuition and enthusiasm for data, analysis, and insights
  • 3+ years Strong analytical skills, problem solving and financial/business understanding

PREFERRED QUALIFICATIONS

  • Strong consumer insight and judgment, ability to connect dots across disparate pieces of data and information

  • Strong understanding of performance and analytics with the ability to develop insightful recommendations

  • Significant experience with data-related best practices and methodologies; experience with relational data models, SQL, etc.

  • Previous experience with the BI tool Tableau is a plus

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.


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Marketing Analyst, AWS Global Growth Marketing Analytics

Amazon.Com, Inc.