Marketing Analyst

Arnold Worldwide Richmond , VA 23234

Posted 2 months ago

Requirements:

  • Developing comprehensive measurement and analytics plans for multi-channel CRM campaigns

  • Conducting campaign analysis, including statistical significance testing to enhance campaign performance across e-mail, SMS, direct mail and other channels

  • Designing marketing dashboards for compelling data visualization

  • Delivering value-added insight into analysis results and making actionable recommendations

  • Collaborating with strategic, creative, and account staff, and interacting directly with clients

Qualifications:

  • 2+ years in analytical/database marketing/CRM

  • Bachelor's degree in marketing, statistics, economics, mathematics, or related field

  • SQL programming expertise a must; SAS programming expertise a plus

  • Working knowledge of data visualization software (e.g., Tableau)

  • Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, etc.)

  • Strong written and verbal communication skills, presentation skills, and ability to manage multiple tasks

  • Digital analytics experience including use of Google Analytics or Adobe Analytics (Omniture) a plus

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Marketing Analyst

Arnold Worldwide