Marketing Analyst

Advance Auto Parts Raleigh , NC 27611

Posted 4 months ago

Career Description

Job Description

Join the AAP Data Science and Analytics Team and start reimagining the future of automotive parts distribution. Disrupt the way consumers and commercial accounts buy auto parts and join a fast-growing team to take on the industry's biggest challengers. We are charged with executing AAP's top-down commitment to Digital expansion.

As a Marketing Analyst at Advance Auto Parts, you will have an opportunity to disrupt a $150B auto parts industry to bring better and faster solutions to customers. You will be part of creating an elite data analytics function helping the company live its mission of "Advancing a World in Motion". The role will be part of a dynamic, merit-based organization with plenty of opportunities to make a direct impact to company performance and grow your career.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Execute data driven business and analytics strategy across diverse channels such as Web/eCommerce, SEM, Email, and Loyalty/CRM to drive measurable benefit to the enterprise and better serve our customers

  • Work with the latest tools, libraries, platforms and languages to explore billions of customer records and external data for relationships and actionable insights

  • Scope data-driven project opportunities to self-disrupt and change the way we work, creating massive business and customer value in the process

  • Work cross-functionally, both internally and with analytic vendors, to design market-, store-, and/or customer- level tests to measure the incremental impact of marketing leading to rigorous, meaningful, and actionable insights.

  • Support ad-hoc analytic needs as requested

QUALIFICATIONS

  • 2+ years of experience in web or marketing analytics

  • Ability to remain current on new and emerging marketing analytics technologies

  • Ability to challenge traditional ways of operating, working with stakeholders to improve the status quo

  • Experience with SQL and common marketing and eCommerce tools such as Google Analytics, and Sales Force Marketing Cloud.

  • Programming experience preferred.

  • Familiarity with A/B testing and statistical techniques a bonus.

  • Knowledge of consumer or B2B businesses

  • Experience with tag management solution such as Google Tag Manager or Tealium preferred

EDUCATION and/or EXPERIENCE

  • Bachelor's Degree in a STEM (e.g. Statistics, Economics, Science, Engineering, Computer Science, or Math) or Business major preferred
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Marketing Analyst

Advance Auto Parts