The Market Research Manager partners with brand and agency teams to drive major strategic marketing, communication and new product decisions through consumer insights, including both strategic initiatives (e.g., brand strategy and positioning, new product development, geographic expansion) and tactical initiatives (e.g., pricing, taste testing, marketing campaign tracking). This position shares consumer insights best practices and internal knowledge across the portfolio of brands. As a key member of the market research team, this person works with all the consumer brands in the Wonderful portfolio and serves a critical partnership role with both brand marketing and agency teams.
Here's what you'll do:
Design and lead research for our entire portfolio of iconic brands (FIJI Water, POM Wonderful, Wonderful Pistachios, etc.)
Analyzes qualitative and quantitative research data results, report and present findings, and make insightful and actionable recommendations.
Identifies and implements new and innovative research techniques to address business needs.
Delivers insights in a compelling and creative way as research is used to inform creative briefs for advertising/PR/marketing campaigns.
Forms strong working relationships and collaborates closely with brand and agency team members.
Leads the development and execution of the knowledge agenda for the brands.
Provides thought leadership in developing practical solutions to business challenges.
Serves as the voice of the consumer in all interactions with brand senior management and marketers.
Designs, coordinates and executes strategic qualitative and quantitative research projects which may include focus groups, online tools, and other research methods.
Willing to be hands-on in the quantitative (survey design and writing, creating banner and tab plans, etc.) and qualitative (screener development, recruiting, etc.) research processes
Manages project work with research suppliers, requests and analyzes proposals, establishes timelines and workflows to deliver successful research studies for the team.
Attends research conferences to better understand emerging research methods and techniques.
Performs other duties as assigned.
Here's what you'll bring to the table:
6-8 years of experience in consumer and market research, especially with a top market research firm or CPG company.
Must have strong project management skills.
Experience in leading and executing research projects, both qualitative and quantitative.
Ability to simultaneously manage multiple projects and work effectively with brand and agency partners, outside research vendors, and within the research team.
Must be detail oriented without sacrificing a broad strategic perspective.
Strong analytical skills, comfort with data analysis is essential.
Comfort with point of sale data tools like IRI and Nielsen a plus.
Strong written and oral communication skills and a confident manner with the ability to as this and interact with senior level executives including ownership.
Must be focused, organized, results-oriented individual.
Needs to work well autonomously, and bring a strong, conscientious work ethic.
Travel for in-field market research, when necessary 10-15% approximately.
Here's what we'll bring to the table:
Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental, and 401k with match eligibility.
Subsidized gym membership.
Onsite subsidized high end cafe offering farm to table meals and snacks.
Free onsite yoga classes and other wellness-focused activities.
Wonderful Giving (www.wonderfulgiving.com) -- allowing you to donate company money to a cause of your choice.
Free tobacco cessation programs.
Work life integration.
All the FIJI Water and Wonderful snacks you may want in the office.
Discounted tickets to various LA attractions.
We are bicycle-friendly, with newly installed bicycle racks available to all LA-based employees.
Headquartered in Los Angeles, The Wonderful Company is a privately held $4.6 billion global company dedicated to harvesting health and happiness around the world through its iconic consumer brands. The company's 10,000 employees worldwide are dedicated to bringing consumers everywhere the freshest, most wholesome pistachios, almonds, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company's market share: Wonderful Pistachios is America's No. 1 tree nut brand and one of the top-selling salty snacks; Wonderful Halos is the No. 1 mandarin orange in America; POM Wonderful is the No. 1 100% pomegranate brand in America; FIJI Water is America's No. 1 premium bottled water brand; Teleflora is the No. 1 floral delivery service through local florists; and JUSTIN Wine has the No. 1 Cabernet Sauvignon in California. A 2016 Nielsen study evaluating the familiarity, quality, and momentum of more than 2,500 leading brands revealed that Wonderful Company products dominated the top 10 lists of consumers across all generations, more than any other consumer goods company.
The Wonderful Company's connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $120 million invested in environmental technologies and sustainability research, $45 million in charitable giving and education initiatives every year, $30 million toward the construction of a new charter school campus in California's Central Valley, and innovative health and wellness programs, including two new, free primary care clinics for employees and their dependents.
To learn more about The Wonderful Company, its products and core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram.
The Wonderful Company is an Equal Opportunity Employer and with opportunities for advancement. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
The Wonderful Company