Market Research Manager

Marketcast Los Angeles , CA 90036

Posted 3 weeks ago

Market Research Manager Company Summary

Established in 1988, MarketCast LLC (www.mcast.com) provides marketing research and data analytics services for the global entertainment industry. With offices in Los Angeles, New York City, Boston, Indianapolis, and London, MarketCast specializes in research-based consulting, testing, and benchmarking services that support entertainment marketers and researchers in strategic decision making at every stage of the content lifecycle. MarketCast's services are available worldwide and include materials testing (trailers, TV spots, digital campaigns), and exit polls, along with a wide range of custom offerings, from concept and positioning studies to brand tracking and franchise studies. MarketCast, along with its sister companies Insight Strategy Group, Fizziology, and Turnkey Intelligence, are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

Essential Duties & Responsibilities

  • Passion for uncovering data-driven consumer insights out of large quantitative datasets

  • Work on different types of quantitative market research studies and entertainment properties, including movies, TV, and video games

  • Further your understanding of the global entertainment industry and its trends through market research

  • Own the research process from start to finish, from methodology to report creation

  • Partner with Operations, Field, and Data teams to oversee project management process

  • Leverage prior research experience to effectively draft questionnaires and reports for the following types of studies: concept, positioning, brand, tracking, and post-releases

  • Write survey questionnaires and review for accuracy

  • Read movie and TV scripts, crafting concepts and marketing statements to be used in testing

  • Review survey test links for accuracy and make improvements for respondent experience

  • Analyze data and create in-depth story outlines to lead report creation

  • Craft reports in PowerPoint on diverse entertainment topics

  • Present results to clients both over the phone and in person

  • Aid in the development of 1-2 Research Associates

Qualification Requirements

  • A passion for entertainment and pop culture

  • Bachelor's or Graduate Degree; Social Science, English, Communications, and Business degree programs preferred

  • 3-5 years of vendor-side market research experience

  • Strong collaboration, analytical, communication, and interpersonal skills

  • Prior experience with the following research methodologies and study types: monadic testing, MaxDiff, concept, positioning, post-release/mortem, pilot, brand, copy/ad, and tracking. Exposure to price testing, market-sizing, conjoints, segmentation, and qualitative methodologies is a plus.

  • Must be comfortable working with big datasets

  • Strong written and verbal communication skills

  • Strong attention to detail and a sense of urgency

  • Comfortable working on a PC

  • Comfortable designing PowerPoint presentations

  • Proficiency in Microsoft Office (PowerPoint, Word, Excel, Outlook, etc.); experience with Photoshop is a plus

  • Must be authorized to work in the United States without visa sponsorship by MarketCast

Education

  • Bachelor's or Graduate Degree; Social Science, English, Communications, and Business degree programs preferred

Benefits

  • Teammates who are as passionate about entertainment and pop culture as you are

  • Competitive benefits package, including medical, dental, vision, 401k matching, casual dress, and "Freedom" Leave vacation policy

  • Weekly catered lunches, breakfast, and daily snacks

  • Free opening weekend movie tickets for films MarketCast works on

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.


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