Market Research Consultant - Decisions Analytics And Research (Dar)

PNC Financial Services Group, Inc. Pittsburgh , PA 15201

Posted 3 weeks ago

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. As a Market Research Consultant within PNC's Decision Analytics and Research organization, you will work remotely.

As a Market Research Consultant, you will create and manage research projects using both primary research methods and syndicated sources. Previous experience conducting market research is required. Qualified candidates should have good analytical abilities and storytelling skills. Must have the ability to work independently and collaborate with others.

Job Description

  • Obtains, organizes, analyzes, interprets, and reports market-related information to determine market potential of a product or service.

  • Independently leads primary marketing research, including determining means and methods, and secondary marketing analysis associated with product launch and new product development.

  • Utilizing and developing expertise with specific methodologies and business issues for: advertising effectiveness, reach and frequency of promotions, field force strategy and negotiation support. Makes recommendations based on research completed.

  • Conducting qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies.

  • Works independently to analyze marketing data, interpret it for brand impact and report to management on implications for key products and services.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

  • Customer Focused
  • Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
  • Managing Risk
  • Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Competencies

Business Analytics

  • Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.

Business Markets

  • Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.

Business Statistics

  • Knowledge of the tools, processes, and practices that describe business results in measurable scales; ability to use this knowledge and data to assist in making business decisions.

Competitive Environment

  • Knowledge of and ability to utilize the processes, tools and techniques for gathering, analyzing, and communicating information about the competitive environment.

Consulting

  • Knowledge of techniques, roles, and responsibilities in providing technical or business guidance to clients, both internal and external; ability to apply this knowledge appropriately to diverse situations.

Customer Experience Management.

  • Implements the strategies and techniques used to ensure that customers have a positive experience with the organization and its products and services at every touch point.

Marketing Channels

  • Knowledge of marketing options and opportunities; ability to advertise an organization's products, services and brand through various channels.

Market Research

  • Knowledge of and ability to use tools and techniques for collecting, collating and analyzing information on existing or potential markets in order to meet market needs.

Product Development Best Practices

  • Knowledge of and ability to research, identify and apply formal disciplines and best practices for improving the quality and costs related to product development.

Work Experience

Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.

Education

Bachelors

Additional Job Description

COMPENSATION

Base Salary: 45,000.00 - 101,000.00 USD Annual

Where a person is paid in the compensation range is aligned to their experience and skills. Placement within the compensation range is based on the specific role and the following factors:

Lower in range

  • Building skills and experience in the job

Within the range

  • Experience and skills align with proficiency in the role

Higher in range

  • Experience and skills add value above typical requirements of the role

Compensation Range may vary based on Geographic Location

Incentive:

Role is incentive eligible with the payment based upon company, business and individual performance.

BENEFITS

PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC

Benefits

PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.

Disability Accommodations Statement:

The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at pathfinder@pnc.com.

The Human Resources Service Center hours of operation are Monday

  • Friday 9:00 AM to 5:00 PM ET.

Equal Employment Opportunity (EEO):

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

ArrayArrayAs a Market Research Consultant within PNC's Decision Analytics and Research organization, you will work remotely. As a Market Research Consultant, you will create and manage research projects using both primary research methods and syndicated sources. Obtains, organizes, analyzes, interprets, and reports market-related information to determine market potential of a product or service. Independently leads primary marketing research, including determining means and methods, and secondary marketing analysis associated with product launch and new product development. Utilizing and developing expertise with specific methodologies and business issues for: advertising effectiveness, reach and frequency of promotions, field force strategy and negotiation support. Makes recommendations based on research completed. Conducting qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies. Works independently to analyze marketing data, interpret it for brand impact and report to management on implications for key products and services. Customer Focused

  • Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk

  • Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Consulting

  • Knowledge of techniques, roles, and responsibilities in providing technical or business guidance to clients, both internal and external; ability to apply this knowledge appropriately to diverse situations. Implements the strategies and techniques used to ensure that customers have a positive experience with the organization and its products and services at every touch point. Product Development Best Practices

  • Knowledge of and ability to research, identify and apply formal disciplines and best practices for improving the quality and costs related to product development. business statistics, managing risk, product development, storytelling, quantitative research, analytical, marketing analysis, secondary marketing, performance, marketing research, market research, negotiation, business planning, work independently, analyzing information, advertising effectiveness, market positioning, research, product launch, new product development, business, analytics, customer needs, works independently, assessing, strategy, business analytics, enterprise risk management framework, focused, marketing, advertising research, primary research, Director of Product Management Analytics & Insights, Senior Analyst

  • Market Research, Market Research Head, Product Analytics, Financial Modeling & Marketing Analytics Consultant, Manager

  • Product Strategy & Analytics, Lead Product Manager

  • Search & Discovery, Senior Product Manager

  • Analytics & Insights, Product Management & Strategy Intern, Senior Consultant & Data Scientist

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Market Research Lead Decisions Analytics And Research (Dar) Administration

PNC Financial Services Group, Inc.

Posted 2 months ago

VIEW JOBS 12/18/2021 12:00:00 AM 2022-03-18T00:00 Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Market Research Lead within PNC's Decisions Analytics and Research (DAR) Administration, you will be based in Pittsburgh, PA. As a Market Research Lead, you will create and manage research projects using both primary research methods and syndicated sources. You will be responsible for managing budgets and vendor relationships. Candidates should possess the ability to handle multiple projects simultaneously. Significant experience in primary market research is required. Candidates must have solid analytical abilities and storytelling skills. The ability to work independently and collaborate with others is an important part of this role. Job Description * Designs and manages marketing research and competitive intelligence projects across multiple LOB that use employee, competitor, customer, product, prospect, and market data. * Designs and manages complex research projects by leveraging quantitative and qualitative research techniques. * Develops and delivers communication of research insights across multiple LOB by engaging Senior Management. * Manages research programs and the integration of research insight into business processes including development and management of consumer and customer panels by synthesizing large amounts of data. * Maintains partnerships and alignment with business managers, developing professional and trusted relationships with managers across the organization. Serves as advisor to other Market Research consultants. Manages vendor relationships. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: * Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. * Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Competencies Business Analytics - Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions. Business Markets - Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations. Business Statistics - Knowledge of the tools, processes, and practices that describe business results in measurable scales; ability to use this knowledge and data to assist in making business decisions. Competitive Environment - Knowledge of and ability to utilize the processes, tools and techniques for gathering, analyzing, and communicating information about the competitive environment. Consulting - Knowledge of techniques, roles, and responsibilities in providing technical or business guidance to clients, both internal and external; ability to apply this knowledge appropriately to diverse situations. Customer Experience Management. - Implements the strategies and techniques used to ensure that customers have a positive experience with the organization and its products and services at every touch point. Marketing Channels - Knowledge of marketing options and opportunities; ability to advertise an organization's products, services and brand through various channels. Market Research - Knowledge of and ability to use tools and techniques for collecting, collating and analyzing information on existing or potential markets in order to meet market needs. Product Development Best Practices - Knowledge of and ability to research, identify and apply formal disciplines and best practices for improving the quality and costs related to product development. Work Experience Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered. Education Bachelors Additional Job Description Benefits PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC. Disability Accommodations Statement: The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at pathfinder@pnc.com. The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET. Equal Employment Opportunity (EEO): PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices. ArrayArrayAs a Market Research Lead within PNC's Decisions Analytics and Research (DAR) Administration, you will be based in Pittsburgh, PA. As a Market Research Lead, you will create and manage research projects using both primary research methods and syndicated sources. You will be responsible for managing budgets and vendor relationships. Designs and manages marketing research and competitive intelligence projects across multiple LOB that use employee, competitor, customer, product, prospect, and market data. Designs and manages complex research projects by leveraging quantitative and qualitative research techniques. Develops and delivers communication of research insights across multiple LOB by engaging Senior Management. Manages research programs and the integration of research insight into business processes including development and management of consumer and customer panels by synthesizing large amounts of data. Maintains partnerships and alignment with business managers, developing professional and trusted relationships with managers across the organization. Serves as advisor to other Market Research consultants. Manages vendor relationships. Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Consulting - Knowledge of techniques, roles, and responsibilities in providing technical or business guidance to clients, both internal and external; ability to apply this knowledge appropriately to diverse situations. Implements the strategies and techniques used to ensure that customers have a positive experience with the organization and its products and services at every touch point. Product Development Best Practices - Knowledge of and ability to research, identify and apply formal disciplines and best practices for improving the quality and costs related to product development. marketing, support, communication, market data, competitive intelligence, insight, performance, service, primary research, business, research, analyzing information, business planning, market research, vendor relationships, analytical, business processes, senior management, managing risk, synthesizing, enterprise risk management framework, marketing research, focused, business statistics, product development, storytelling, assessing, customer experience management, customer needs, business analytics, handle multiple projects, drive, qualitative research, analytics, partnerships, Senior Associate Analytics, Business Intelligence & Executive Solutions Co-Operation, Lead - Analytics Business Group, Statistical & Marketing Data Analyst, Associate Analytics, Content Analyst - Global Business Data Architecture, SAP Hana Analytics (Analytics Capability) - Manager, Financial Modeling & Marketing Analytics Consultant, Business Intelligence & Analytics, Director of Analytics, Life Science PNC Financial Services Group, Inc. Pittsburgh PA

Market Research Consultant - Decisions Analytics And Research (Dar)

PNC Financial Services Group, Inc.