REA Group LTD Richmond , VA 23234
Posted 5 days ago
Market Research & Insights Manager, Consumer (12 Month Fixed-Term Contract)
We're REA
REA Group is not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property.
With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to be named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Where the team fits in
The Market Research & Insights Manager will join an established team of Market Research & CX specialists. The team lead the largest feedback and research programs at REA to gain a deep understanding of our customers and audience.
Sitting within the Customer Excellence team, they have established themselves as 'business partners' meaning they service the needs of the entire business. Naturally, this requires the generation and communication of insights on Consumers (site and app visitors) and Customers (real estate agents) across the core business units in order to provide strategic recommendations to inform product development, sales and marketing.
What the role is all about
We love our audience and through our consumer channels, we seek to understand them as much as we can. We do this through a number of research and insights touch points. This role will be required to review, refine and manage these. These include (but not limited to):
Residential Audience Pulse - Regular cross segment studies that capture audience sentiment and key questions that help decision making across the business.
Brand Health: Working closely with our Consumer marketing team and our research agency to maximise value from our Brand Monitor across our key consumer brands - realestate.com.au & Mortgage Choice
Marketing communication evaluation: Run creative pre and post testing and build a solid evidence base that helps guide comms development on an ongoing basis
Marketing channel effectiveness: Provide insights to enable cross media campaign analysis. Offer consult to the marketing communication team to inform investment priority and messaging focus for new products and on an ongoing basis
Media / Developer ad uplift attribution: Through media uplift studies and expert consultation
ELT/CEO/Board reporting: Provide key data and insights as requested
Research budget planning: Plan the consumer research budget in accordance with business priorities and in consultation stakeholders. Create, manage and share a research calendar.
Doing it as one team: Periodically engaging and educating the broader company
You will also work across:
The role is hands on to get the necessary things done. But much freedom in generating good ideas and making them happen!
Who we're looking for
Experience
8+ years experience in a strategic research/insight role. Ideally straddling both agency and client side roles.
Prior experience running, disseminating and engaging stakeholders in large scale quantitative studies. We would love to see demonstration from prior roles of how you have done more than simply 'report the numbers'.
Telling a great story from the insights that inspires, excites and help make decisions.
Enjoy engaging and managing broad groups of stakeholders
Ability to see the 'so what' for the business and the confidence to express this
Ability to scrutinize agency outputs, confidently and respectfully challenge their conclusions where they may not align with your own
A good track record of getting the most out of agency partners
Not scared to do things differently - not bound by convention
Able to multi-task, think on the spot, move fast, and change direction based on evolving priorities
Skills
Project management, time management and organisation skills - loves organising
Telling a great story from the insights generate to inspire, excite and help make decisions.
Love analysing data and translating it into meaningful insights
Enjoy stakeholder engagement and management
Direct experience using Q or SPSS would be an advantage as would experience dashboarding large quantitative datasets e.g. Power B.I
Personal Attributes
High degree of initiative - a proactive team player
Always wanting to do the right thing
Strong relationship-management and stakeholder influencing skills
Excellent attention to detail
Excellent verbal and written communication skills
Excellent team interaction skills
Keen to continue learning and developing - takes a proactive role in own career development, while also being open and receptive to constructive feedback and direction
The REA experience
The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow. We're committed to your development - both professionally and personally. Your experience with us is something we take seriously.
We offer:
A hybrid and flexible approach to working - https://rea.to/hybrid-working
Flexible parental leave offering for primary and secondary carers
Programs to support mental, emotional, financial and physical health & wellbeing
Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
Hack Days so you can bring your big ideas to life
Performance recognition programs because hard work should never go unnoticed
Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.
If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?
REA Group LTD