Market Research Analyst

CAE Sarasota , FL 34236

Posted 7 months ago

Role and Responsibilities

POSITION & REQUIREMENTS SUMMARY:

We are looking for an exceptional market analyst dedicated to high performance, personal excellence and a strong work ethic. This person will study market conditions, both internally and externally, to examine potential sales of products or services to enable us to understand the market size, for various categories, as well as our positioning within the market. This person will be able to identify what customers want, who will purchase them, and at what price. In addition, they will be expected to provide input and insight to the tactical and strategic functions of CAE Healthcare to ultimately aid in our ability to drive increased revenue, profitability, as well as market share.

The ideal candidate must be proficient in current market analysis theory and practice, bringing real data and insight to the table. Able to work autonomously as well in a cross-functional team. This position reports to the FP&A Manager and will work closely with the Product Management & Marketing Teams.

POSITION RESPONSIBILITIES:

  • Conduct periodic analysis of the macro environment to anticipate global trends affecting CAE Healthcare's strategic priorities.

  • Using Salesforce and other sources, produce reports and analyses of CAE Healthcare product line performance, market share and sales channel performance.

  • Provide thorough competitor analysis; financial performance, market share, portfolio analysis and downstream marketing activity.

  • Through a variety of sources, collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets, market segments and factors affecting product demand.

  • Lead and conduct market research activities in the form of telephone interviews, internet surveys, or mailed questionnaires. This would also include gathering secondary market data from public sources such as government and university reports, company literature, internet sources, and syndicated data resources.

  • Help achieve revenue, profitability, and market share objectives by recommending and/or contributing to the development of multi-channel marketing campaigns.

  • Measure and evaluate efficiency/impact of marketing spend and tactics (ROI)

  • Provide information, insights, and recommendations to product management team on new product development and other opportunities.

  • Evaluate data using statistical techniques and software, and then interpret what the data means to help determine potential markets, product demand, and pricing.

  • Maintain the highest standards of integrity and respect for co-workers and customers.

REQUIREMENTS:

  • The position is based in the CAE offices in Sarasota, Florida, U.S.A.

  • Bachelor's degree required in Business Management, Economics, Information Science, Marketing, or similar field.

  • Minimum 3 years' experience in a marketing or business analysis function is required.

  • Knowledge of the healthcare field, medical device or medical simulation industries is preferred.

  • Excellent listening, presentation and communications skills.

  • Computer literacy is essential. Must be proficient in Word, Excel and PowerPoint.

  • Experience with a major CRM system is required; Salesforce is preferred.

  • Awareness and utilization of latest marketing analytics tools.

  • Proficient with statistical, financial and mathematical concepts.

  • Ability to articulate/ synthesize large amount of information.

  • Ability to research and mine market data from external sources.

  • Problem solver who uses a combination of standard procedures, modification of standard procedures, or methods developed in previous assignments.

  • Strong Analytical Skills the ability to understand large amounts of data and information to find trends and look for anomalies.

  • Strong Communication Skills strong communication skills when gathering information, interpreting data, and presenting insights to our team to influence decision making.

  • Strong Critical Thinking Skills ability to assess all available information to determine what strategy would be best, and make recommendations to management.

  • Detail Oriented ability to perform precise data analysis.

GENERAL:

  • Complies with and enforces all applicable safety rules, regulations and procedures both at CAE Healthcare.

  • Perform all duties in compliance with legal and ethical standards.

  • Maintain security of all proprietary information.

  • Perform other duties as assigned or as necessity dictates.

CAE is an Equal Opportunity Employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.

FLSA STATUS: Full Time, Regular, Exempt

Position Type

Regular

CAE thanks all applicants for their interest. However, only those whose background and experience match the requirements of the role will be contacted.

Equal Employment Opportunity

At CAE, everyone is welcome to contribute to our success. With no exception.

As captured in our overarching value "One CAE" (one passionate and inclusive team), we're proud to work as one passionate, boundaryless and inclusive team.

At CAE, all employees are welcome regardless of race, nationality, colour, religion, sex, gender identity or expression, sexual orientation, disability or age.

The masculine form may be used in this job description solely for ease of reading, but refers to men, women and the gender diverse.


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior QA Engineer (Operations Research Analyst I)

Jackson Hewitt

Posted 2 days ago

VIEW JOBS 10/17/2019 12:00:00 AM 2020-01-15T00:00 At Jackson Hewitt, we are working hard for the hardest working and we are on a mission to completely change the way our customers engage with their personal finances. Jackson Hewitt combines the fun, fast-paced culture of a startup with the scale and reputation of one of the nation's largest retailers (over 6,000 locations). We have a passion for our employees and our customers. We recognize and appreciate that our team members are our single greatest competitive advantage. Being an industry leader requires a consistent focus on quality, innovation, performance and results. COMPANY: Jackson Hewitt Tax Services, Inc. LOCATION: 501 N. Cattlemen Road, Suite 300, Sarasota, FL 34232 TITLE: Senior QA Engineer I (Operations Research Analyst I) HOURS: Monday to Friday, 8:00 am to 5:00 pm DUTIES: Assists in the implementation and maintenance of new automation tools and frameworks, standards, and guidelines. Write C# automation scripts on a daily basis and executes in different environments, works closely with pre-deployment testing, works with different team members and writes business logic for the automation framework to execute automation. Maintains the automated test suite library. Maintains continuous integration for automation execution with latest build. Creates and maintains test automation deliverables and artifacts (test plans, test cases, and test results summary). Writes code to develop lead testing and performance testing using Jmeter and fiddler. Validates all environment dashboards in Splunk, writes queries in Splunk to verify performance and load testing results, helps to identify root cause and provide tuning recommendations. Creates and maintains automation smoke tests for assigned projects. Writes shell scripts to create bash commands for reporting and sending automated emails. Creates and maintains automation workflow and functional regression tests. Creates and maintains automation infrastructure tests (API/services, performance and security tests) for assigned projects. Creates continuous integrations and continues deployment (CICD) environments for internal applications using Jenkins. Maintains defect management dashboards and QA status reporting, follows up with defects and explains steps to reproduce in automation. Formulates and develops automation metrics and measurements to determine the effectiveness and progress of the products being tested. Coordinates automation test efforts with other QA support groups (test labs, test environments QA functional test resources, and project team stakeholders). Complies with all centralized QA processes and policies. Develops and maintains effective communication relationships with both technical and non-technical project team members. Supports all company technology and product initiatives. REQUIREMENTS: Master's degree in Information Technology, Computer Science, or related. Three (3) years of test automation, engineering, or related experience. Three (3) years of test automation, engineering, or related experience must include: Three (3) years of test automation including planning, script development and maintenance experience; automated functional testing tools; automated performance/load testing tools; C# programming; .net; C programming; C++; groovy; sql; ms office applications; test automation experience in functional testing of web applications, desktop application, API/Web services, and database/data warehouses; performance and load testing at the application, service and enterprise layers; security testing at the application, service and enterprise layers; Javascript; test tools such as selenium webdriver, telerik test studio, jmeter, loadui ranorex, tfs, splunk, soap ui/ready api (groovy), and test studio; agile, qa methodologies, and the software development life cycle; rally or jira for sprint activities; test automation experience with jmeter; writing splunk queries and verify test results of all the environment; writing sql query and/or any rdbms; http and other web protocols; script tests; db tuning, application server tuning, and common issues around performance and scalability; working and testing in an aws cloud environment; ci/cd tools such as jenkins; experience to include defect management, version control and code repository systems; experience in a test leadership role; experience developing automation test plans, test cases, and metrics reporting. We appreciate your interest in Jackson Hewitt Tax Service. Jackson Hewitt Tax Service is an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, religion, national origin, age (40 and over), disability, gender identity, sexual orientation or any other basis protected by applicable federal, state, or local laws. Jackson Hewitt Tax Service also prohibits harassment of applicants or employees based on any of these protected categories. It is also Jackson Hewitt Tax Service's policy to comply with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions. Other details * Pay Type Salary * Employment Indicator Corporate * 501 N Cattlemen Rd Ste 300, Sarasota, Florida, United States of America Jackson Hewitt Sarasota FL

Market Research Analyst

CAE