The Market Research Analyst is responsible for a broad range of research activities. Responsible for conducting primary and secondary research, including quantitative and qualitative methodologies.
Also responsible for gathering and analyzing data, interpreting findings, and making actionable recommendations to management. Keeps abreast of changing business direction in order to provide research that will have greatest impact on business decisions. Leads research activities for projects, under the supervision of the Manager.
Problem Solving Skills:
1. Identifying issues and problems- Recognizing major issues; identifying key facts; trends, and issues; separating relevant from irrelevant data.
Identifying/recognizing information gaps or the need for additional information; obtaining information by clearly describing what needs to be known and the means to obtain it; questioning clearly and specifically to verify facts and obtain the necessary information.
Organizing information and data to identify/explain trends, problems, and their causes; comparing, contrasting and combining information; seeing associations between seemingly independent problems or events to recognize trends, problems and possible cause-effect relationships.
4.Performing data analysis- Organizing and manipulating quantitative data to identify/explain trend, problems, and their causes.
Responsible for negotiating contracts with third-party vendors with assistance from the Director. Responsible for managing research projects to allocated budget.
External Contacts: vendors
Required Education:Bachelors Degree (Business Admin.,Marketing)
Blueshield Of Northeastern New York