Market Manager - Water & Waste Water
St. Louis, MO
Responsible for driving the sales organization, growing volume and revenue, and increasing profitability in a specific market assigned. Strategic activities include direction of product development, qualification testing, sales tool development, advertising, tradeshows, technical papers, competitive analysis, and promotions aimed at assigned market space. Works closely with the Product Line Management team, field sales representatives, technical service and sales management. Reports to the Vice President of Marketing.
4 year Business or Marketing degree or equivalent experience, minimum of 8 years marketing or sales experience.
Minimum of 10 years in Protective Coatings or Fireproofing industry. Excellent communication and presentation skills.
Direct experience and knowledge of assigned market
This position requires minimal physical activity but does require computer usage for an extended period of time up to 8 hours in a day. No unusual environmental, lifting or exertion requirements are associated with this position. Will require travel up (30% 40%).
Leads Sales team in determining what is needed to support sales development, grow volume, and add profitability in each specific market.
Maintain consistent two-way communication with field reps.
Achieve annual sales and margin objectives in addition to new product release goals.
Understand both long term and short term competitive pressures and testing needs in assigned market and develop strategies to address.
Develop pricing recommendation for the market.
Identify the top owners and buying accounts for the market
Determine product development needs to attack assigned market and offset competitive threats.
Design and implement a strategy to profitably grow assigned market.
Be the face of Carboline for the assigned market.
Determine testing needs for the market, drive qualification testing needs, champion the testing effort, transform results into information that the sales team can use to generate sales.
Steer advertising and trade show activity. Participate in industry activities (tradeshows, technical papers) associated with assigned market. Use these activities to gain market knowledge and to position Carboline in the forefront of the market space.
Responsible for updating/maintaining training information and support literature located on Carbolink and the website for the assigned market.
Promote new product sales by clearly identifying product use and purpose in assigned market. Identify specific market spaces where product is beneficial.
Take on special assignments as directed by management.
Ensure that Total Quality policies and procedures are met.
Committed to the Company's safety and quality programs.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.