Market Manager, Bioactives

Smith & Nephew Andover , MA 01810

Posted 2 days ago

ABOUT US

Smith& Nephew supports healthcare professionals in more than 100 countries in their daily efforts to improve the lives of theirpatients. We do this by taking a pioneering approach to the design of our advanced medical products and services, by securing wider accessto our diverse technologies for more customers globally, and by enabling betteroutcomes for patients and healthcare systems.

Wehave leadership positions in:

  • OrthopaedicsReconstruction - joint replacement systems for knees, hips and shoulders

  • AdvancedWound Management - wound care treatment and prevention products used to treathard-to-heal wounds

  • SportsMedicine - minimally invasive surgery of the joint

  • Trauma& Extremities - products that help repair broken bones

We have around 15,000 employees around the world. Annual sales in 2016 were more than $4.6billion. We are a constituent of the UK's FTSE100 and our shares are traded on the London StockExchange and through American DepositoryReceipts on the New York Stock Exchange (LSE: SN, NYSE: SNN)

SUMMARY

Reporting to the Sr. Director ofMarketing, this role is responsible for managing a defined set of productswithin a franchise.

Responsibilities include workingwith US sales leadership and regional and in-country marketing teams to gaininsight into local market dynamics, collecting voice of customer feedback, andconsolidating input into the development of the Global Product Plan.

The Market Manager will assist the

Director of Marketing/Sr. Market Manager with developing and driving the GlobalProduct Plan. The Market Manager will serve as the Marketing function lead onproduct development teams as appropriate for the assigned franchise.

The Market Manager will preparefinancial analyses and business plans to support new product developmentprograms, gather competitive intelligence, and develop relevant market modelsto support their assigned product categories.

The Global Market Manager will bethe product line leader in supporting and developing downstream programs tosupport the US selling organization, including programs to drive sales forcereadiness and achieve revenue targets for the assigned product lines.

ESSENTIAL FUNCTIONS

Develops and executes downstreammarketing plans for assigned product franchise. These plans may include:

  • Limited product launch and full launch plans for assigned product

  • Demo and trade-out programs

  • Participates in developing training plans and training content as needed

  • Works with manufacturing planners to forecast product needs and ensure adequatedemo and launch inventory

  • Createreports on marketing and sales metrics, like conversion rates

  • Assistwith organizing promotional events

  • Coordinatewith the Marketing Design and Content teams to create advertising material(e.g. brochures and newsletters)

Works closely with Director ofMarketing and country marketing leads to develop and drive the franchise GlobalProduct Plan, which includes new products, new indications, claim development,and product exit strategies globally. Marketing Manager serves as marketingteam member on PDP teams for budgeted product development projects.

Develops and maintains customerrelationships, interactions with KOLs and manages surgeon consultant(s). Consolidates voice of customer feedback. Worksclosely with US Sales leadership, regional and country marketing leads to driveassigned product lines.

REQUIREMENTS

Travel ~40%

Education Bachelor's degree required. MBA preferred.

Licenses/Certifications N/A

Experience

  • 5 years of commercial experience with the majority specific to the medical deviceindustry. 3 years mktg experience.Sales experience preferred.

  • Demonstratedleadership experience

  • Nodirect report responsibilities

Competencies

  • Routineinteractions with Regional and In-Country Marketing, R&D, Sales,Operations, Legal, Finance, Quality, Regulatory, Medical Education, SalesTraining, and Compliance. Regularcontact with customers and KOL's supporting the franchise.

  • Goodcommunication, presentation and computer skills. Strong analytical and financial acumenrequired.

  • Responsiveand Customer Focused. Excellent track record in establishing solid businessrelationships with internal and external partners. Demonstrated ability to thrive in a matrixedorganization.

  • Results-drivenapproach with self-motivation, ethics, positive attitude and professionalism.

Other

  • Knowsand adheres to the quality policy of the company and the quality-relatedprocedures and instructions

  • Reportsany deviation in product or process, of which he/she becomes aware, to his/hermanager or the Quality department

  • Completesall necessary training in the area of Quality and GMP (Good ManufacturingPractice)

  • Immediatelyreports any dissatisfaction or complaint which is brought to their attentionfrom a customer or patient regarding a Smith & Nephew product (e.g. interms of quality, durability, reliability, safety or performance) to thecomplaints department

  • Complieswith all health, safety and environmental policies, procedures and job hazardanalyses applicable to specified job activities; including medical evaluationsas required by job function

  • Completesall required HSE training

Smith and Nephew is an Equal Opportunity/Affirmative ActionEmployer. Employment decisions are made without regard to race, color,religion, national or ethnic origin, sex, sexual orientation, gender identityor expression, age, disability, protected veteran status or othercharacteristics protected by applicable law.


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Market Manager, Bioactives

Smith & Nephew