Market Manager, Bioactives

Smith & Nephew Andover , MA 01810

Posted 5 months ago

Job Description: ABOUT US Smith & Nephew supports healthcare professionals inmore than 100 countriesin their daily efforts to improve the lives of their patients.

We do this by taking apioneering approachto the design of ouradvanced medical products and services, by securing wider access to our diverse technologies for more customers globally, and by enabling better outcomes for patients and healthcare systems. We have leadership positions in: Orthopaedics Reconstruction - joint replacement systems for knees, hips and shoulders

Advanced Wound Management - wound care treatment and prevention products used to treat hard-to-heal wounds

Sports Medicine - minimally invasive surgery of the joint

Trauma & Extremities - products that help repair broken bones We have around15,000 employeesaround the world. Annual sales in 2016 were more than $4.6 billion. We are a constituent of the UK's FTSE100 and our shares aretraded on the London Stock Exchangeand through

American Depository Receipts on the New York Stock Exchange(LSE: SN, NYSE:

SNN) SUMMARY Reporting to the Sr. Director of Marketing, this role is responsible for managing a defined set of products within a franchise. Responsibilities include working with US sales leadership and regional and in-country marketing teams to gain insight into local market dynamics, collecting voice of customer feedback, and consolidating input into the development of the Global Product Plan.

The Market Manager will assist the Director of Marketing/Sr. Market Manager with developing and driving the Global Product Plan.

The Market Manager will serve as the Marketing function lead on product development teams as appropriate for the assigned franchise.

The Market Manager will prepare financial analyses and business plans to support new product development programs, gather competitive intelligence, and develop relevant market models to support their assigned product categories. The Global Market Manager will be the product line leader in supporting and developing downstream programs to support the US selling organization, including programs to drive sales force readiness and achieve revenue targets for the assigned product lines. ESSENTIAL FUNCTIONS Develops and executes downstream marketing plans for assigned product franchise.

These plans may include: Limited product launch and full launch plans for assigned product Demo and trade-out programs Participates in developing training plans and training content as needed Works with manufacturing planners to forecast product needs and ensure adequate demo and launch inventory Create reports on marketing and sales metrics, like conversion rates Assist with organizing promotional events Coordinate with the Marketing Design and Content teams to create advertising material (e.g. brochures and newsletters) Works closely with Director of Marketing and country marketing leads to develop and drive the franchise Global Product Plan, which includes new products, new indications, claim development, and product exit strategies globally. Marketing Manager serves as marketing team member on PDP teams for budgeted product development projects.

Develops and maintains customer relationships, interactions with KOLs and manages surgeon consultant(s). Consolidates voice of customer feedback. Works closely with US Sales leadership, regional and country marketing leads to drive assigned product lines.



See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Director NA Marketing And Market Support Cardiovascular Informatics And Diagnostic ECG

Philips

Posted 4 weeks ago

VIEW JOBS 8/23/2018 12:00:00 AM 2018-11-21T00:00 Job TitleDirector, NA Marketing and Market Support, Cardiovascular Informatics and Diagnostic ECG Job Description In this role, you have the opportunity to Lead a team and field marketing/market support efforts for the Cardiovascular Informatics and Diagnostic ECG businesses as a key member of the North America Field Marketing Leadership team. You will be responsible for developing and strengthening the team by creating a collaborative environment and performance culture. Through leverage of the team's deep understanding of the customer, market, and competition, you will be responsible for maximizing the business impact for Philips, anticipating customers' needs and strategically positioning Philips for sustained success. You are responsible for * Leading and manage the NA field marketing and market support managers responsible for cardiovascular informatics and diagnostic EEG businesses * Collaborating across marketing teams and business groups to leverage and develop in-market marketing mix opportunities * Maintaining strong relationships and alignment with the market leaders, BIU product leaders and service leaders for the portfolio. * Leading, planning, creating and executing business-market-combination (BMC) planning process, monthly business review, and yearly marketing plan with cross functional market, business, and finance and service leadership. * Creating and updating periodic funnel needs analysis for the market. * Leading/managing your team and at times via your own individual contributions to generate demand in new and existing markets via campaigns, events, shows, and promotional programs; shape and develop markets; and promote products and solutions. * Managing relationships with North American key opinion leaders to support key trade shows, user meetings and product symposia. * Helping identify and manage relationships with local KOLs, societies, alliances, sponsors, advisory boards, in collaboration with BU marketing and sales * Designing campaigns across lifecycle of products (NPI, end of life) to drive profitable growth To succeed in this role, you should have the following skills and experience * Bachelor's degree in relevant field; MBA or relevant advanced degree preferred * 8+ years in a healthcare marketing or related field * Experience in healthcare IT. Especially cardiovascular information systems, image management and archiving solutions and services. * Demonstrated leadership and teaming ability. An effective team player with successful track record developing and/or influencing high performing individuals and teams. * Competitive, collaborative and entrepreneurial mind-set to drive sales growth in new and existing markets. * Positive outlook and ability to maintain high motivation and engagement. * Proven communication skills, relationship skills and ability to influence colleagues (sales, service and business unit product management colleagues) and customers. * Collaborative mindset to work with cross-section of sales, marketing, services and analytics resources to develop solution-oriented sales development programs. * Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the BIU/BG marketing teams (for development input) and for use by the field sales and service teams. * Able to build and structure detailed business and marketing plans and in-market strategic initiatives. * Able to engage and support various channels: IDN executives, account managers, integrated IT solution and services specialists, distributors and manufacturer rep channels. * Strong command of Microsoft Office Suite, including MS Excel, Access, PowerPoint, SharePoint, Salesforce.com * Ability to travel 25-30% You are a part of Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Headquartered in the Netherlands, Philips' health technology portfolio generated 2015 sales of EUR 16.8 billion and employs approximately 69,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter. Why should you join Philips? Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video. To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions. Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status. As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. #LI-PH1 Contact If you forgot your password, you can click the Forgot Password button on the Sign In screen to reset it. In case of technical difficulties, please send an email to careersite@philips.com. (Note: To ensure fairness and legal compliance in our recruitment processes, only technical issues will be monitored through the above inbox. Please do not submit resumes or applications to this email, as they will not be reviewed. Only applications received through the online application process will be considered.) Philips Andover MA

Market Manager, Bioactives

Smith & Nephew