Smith & Nephew Andover , MA 01810
Job Description: ABOUT US Smith & Nephew supports healthcare professionals inmore than 100 countriesin their daily efforts to improve the lives of their patients.
We do this by taking apioneering approachto the design of ouradvanced medical products and services, by securing wider access to our diverse technologies for more customers globally, and by enabling better outcomes for patients and healthcare systems. We have leadership positions in: Orthopaedics Reconstruction - joint replacement systems for knees, hips and shoulders
Advanced Wound Management - wound care treatment and prevention products used to treat hard-to-heal wounds
Sports Medicine - minimally invasive surgery of the joint
Trauma & Extremities - products that help repair broken bones We have around15,000 employeesaround the world. Annual sales in 2016 were more than $4.6 billion. We are a constituent of the UK's FTSE100 and our shares aretraded on the London Stock Exchangeand through
American Depository Receipts on the New York Stock Exchange(LSE: SN, NYSE:
SNN) SUMMARY Reporting to the Sr. Director of Marketing, this role is responsible for managing a defined set of products within a franchise. Responsibilities include working with US sales leadership and regional and in-country marketing teams to gain insight into local market dynamics, collecting voice of customer feedback, and consolidating input into the development of the Global Product Plan.
The Market Manager will assist the Director of Marketing/Sr. Market Manager with developing and driving the Global Product Plan.
The Market Manager will serve as the Marketing function lead on product development teams as appropriate for the assigned franchise.
The Market Manager will prepare financial analyses and business plans to support new product development programs, gather competitive intelligence, and develop relevant market models to support their assigned product categories. The Global Market Manager will be the product line leader in supporting and developing downstream programs to support the US selling organization, including programs to drive sales force readiness and achieve revenue targets for the assigned product lines. ESSENTIAL FUNCTIONS Develops and executes downstream marketing plans for assigned product franchise.
These plans may include: Limited product launch and full launch plans for assigned product Demo and trade-out programs Participates in developing training plans and training content as needed Works with manufacturing planners to forecast product needs and ensure adequate demo and launch inventory Create reports on marketing and sales metrics, like conversion rates Assist with organizing promotional events Coordinate with the Marketing Design and Content teams to create advertising material (e.g. brochures and newsletters) Works closely with Director of Marketing and country marketing leads to develop and drive the franchise Global Product Plan, which includes new products, new indications, claim development, and product exit strategies globally. Marketing Manager serves as marketing team member on PDP teams for budgeted product development projects.
Develops and maintains customer relationships, interactions with KOLs and manages surgeon consultant(s). Consolidates voice of customer feedback. Works closely with US Sales leadership, regional and country marketing leads to drive assigned product lines.