Job ID :
Carlsbad|US - Massachusetts
Waltham|US - North Carolina
Global Market Development Manager
When you're part of the team at Thermo Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you'll be supported in achieving your career goals.
How will you make an impact?
Are you passionate about creating integrated marketing campaigns for both B2B and B2C customers? The Global Market Development Manager will create and execute on comprehensive global marketing growth plans to drive measurable revenue growth. S/he will collaborate with product management and regional market development partners to build and execute global growth strategies that include new product introductions, cross divisional campaigns and distributor marketing programs.
What will you do?
Develop and execute strategic, multi-channel integrated global marketing plans for areas of responsibility, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical programs.
Create and implement appropriate marketing content across multiple channels, including social media, web, video, print, and more
Develop and manage a robust lead generation funnel
Maintain and apply knowledge of the market trends and competitive activity
How will you get here?
Strong results orientation
Proven track record of getting results in a matrix environment
7+ years of experience developing marketing strategy and successfully building and implementing marketing plans for scientific instruments or molecular biology reagents.
Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment.
Experience with marketing and voice of customer VOC.
Exceptional communication skills as well as analytical, project management and planning skills necessary.
Demonstration of digital marketing expertise with proven campaigns in display advertising, search engine marketing, social, video and automation approaches.
Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
Strong business acumen and customer focus are essential.
Must be able to manage project scope, budget and schedule to achieve timely completion of project deliverables
Bachelor's degree in business, science, engineering or related degree.
MBA a plus.
Travel is required. (25%)
If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, click here for further assistance.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Thermo Fisher Scientific Inc.