Market Development Manager, Genetic Testing Solutions

Thermo Fisher Scientific Inc. Carlsbad , CA 92008

Posted 2 months ago

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Job Description:

When you're part of the team at Thermo Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you'll be supported in achieving your career goals.

Location/Division Specific Information

This position is located within the Genetic Testing Solutions Group part of the Genetic Sciences Division at Thermo Fisher.

How will you an impact?

This employee will be responsible for developing and executing our Genetic Testing Solutions (GTS) marketing plans and launching of new molecular diagnostics products in the clinical market.

What will you do?

Develop and execute global marketing programs to drive demand for new and existing COVID-19 testing solutions within the GTS portfolio; translate programs into tactical marketing plans and execute through development of sales tools & other marketing materials.
Drive marketing activities for new products and product updates as defined in our product development roadmap
Able to identify and understand new application uses for existing technology and new product introductions
Create and implement appropriate marketing content across multiple channels, including social media, web, video and print.
Develop sales force training and customer education material in collaboration with product management, R&D and commercial teams.
Partner with ebusiness & digital marketing teams to drive online growth of products.
Coordinate with global functions to ensure consistency with brand profiles and company standards.
Identify target customer segments and create value propositions and key messages relevant to each segment - direct knowledge of clinical markets is critical
Develop and execute Go-to-Market strategies and tactics (i.e. marketing campaigns, programs and projects) to drive initial adoption, generate demand and on-going usage and create loyal customers
Able to identify voice of customer and incorporate into marketing plans
Perform market sensing & competitive intelligence
Work closely with regional marketing development managers to build and execute marketing programs within their regions.
Partner with product management to identify and develop market opportunities
Identify key performance indicators to measure success and report out metrics on a routine basis.
May perform other related duties as required and/or assigned.

How will you get here?

Education

Bachelor's degree in biology or related discipline required

Experience

3+ years of scientific industry experience preferred
5 years of experience in a marketing role with demonstrated core competences: 4Ps, marketing mix, marketing communication, channels, segmentation, value proposition, market research analysis, and marketing program development and execution.
Experience in marketing to clinical customers.

Knowledge, Skills and Abilities

Strong written and verbal communication and the ability to present publicly to varying audience sizes.
Ability to collaborate across functional teams and geographies
Strong problem-solving skills and the ability to distill complex information into concise and easy to understand concepts
Ability to travel overnight or a for a couple of days about once a month
Possess a strong understanding of molecular diagnostics technologies and applications
Be comfortable training on technical topics to regional marketing and field sales when necessary
Able to work cross-functionally in a fast-paced, fast-moving environment
Proficient in strategic and tactical thinking; ability to translate this thinking into an executable plan
Possess excellent project/program management, organization, time-management, planning, and budgeting skills
Possess excellent written and verbal skills, with attention to detail and have the ability to communicate/influence internally and externally with different businesses and management levels

At Thermo Fisher Scientific, each one of our 75,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission-enabling our customers to make the world healthier, cleaner and safer.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

EVCOM2020 *GTSDouble

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