Market Analyst, B2B Technology Sector

The NPD Group San Diego , CA 92140

Posted 2 months ago

Learn and work on meaningful initiatives with some of the best and brightest in the market research industry. The NPD Group provides the world's most successful brands with leading market research, combining consumer and retail point-of-sale data with analytic solutions to interpret today's market trends while anticipating tomorrow's. In addition, we offer a career filled with innovation and growth to the forward-thinking problem solvers who join our team.

Position Overview

This position within the Technology Sector Analyst group is among a highly visible team of industry experts. Through industry speaking events, blogs, strategic engagements across our client organizations and a strong partnership with the B2B Technology Industry Adviser, the B2B analyst will play a role in helping elevate NPD's brand in the B2B Tech industry. Best-in-class analyses, thought-provoking content, and leading edge perspective will be the cornerstone of success for this position.

This position will be based in San Diego, CA or Port Washington, NY.

Overall Responsibilities:

  • Showcase vast industry knowledge through advanced understanding of macro trends, channel strategy, product advancements, technology innovation and industry outlook.

  • Leverage analytical thinking to produce compelling and insightful data stories/analyses that support the activation and sales of B2B Technology data assets and Solutions.

  • Socialize NPD's data through deliverables providing value-added insights and applying overall industry perspective to NPD assets.

  • Create and present analyses that address specific client initiatives (pricing strategy, channel opportunity, etc.) inclusive of implications and recommendations for client action (and to build a road map to further opportunity).

Keys to Success:

  • In-depth industry, channel and product knowledge

  • Excellence in data manipulation and analysis

  • Proficiency in telling data stories (visually, written, verbally) inclusive of context, adjacent categories, deriving implications and next steps, etc.

  • Ability to challenge clients (up through the highest level of the organization) and to express a point of view on your industry of coverage

  • Collaborative mindset

  • Solution seeker

  • Engaging presenter capable of holding audience engagement, fielding and posing questions to understand the true client business issue, etc.

  • Ability to multi-task and work against and across multiple deadlines

  • Demonstrated excellence in DecisionKey and Office tools (Excel, PowerPoint)

The NPD Group, Inc. is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by law.


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Market Analyst, B2B Technology Sector

The NPD Group