UCB Smyrna , GA 30080
Date: Oct 17, 2018
Help us transform patients' lives.
At UCB, we put our heart, soul, and skills into making a difference for people living with severe disease. Working together to push the boundaries, we blend the best of our talents to unlock innovation. Will you join us in our pioneering adventure?
To strengthen our Market Access Marketing team, we are looking for a Market Access Marketing Lead
UCB is seeking an experienced pharmaceutical strategic channel marketing professional as a key member of our Market Access Marketing team and play a key role in the evolution of UCB's marketing strategies and tactics to properly position UCB as the patient preferred biopharmaceutical company. Experience in market access marketing, account management and/or brand marketing is required.
This position will be focused on optimizing access opportunities among key channels and segments, working closely with Market Access Marketing and Account Management colleagues, as well as serving as a critical leader in partnering across the Patient Value Units (PVU) and other matrix teams to ensure seamless alignment, communication, and payor insights across the organization.
As a Market Access Marketing Lead you like to work in an environment where you can:
Perform continual landscape analysis and assessment to ensure appropriate strategy development across the organization and insight sharing and prepare for environment changes that impact key partners and products within area of responsibility.
Develop and implement payor focused managed markets strategies, tactics, and resources for external partners, including product and disease state materials, which will ensure improved patient access and affordability.
Gather insights on patient needs, key payor partners' needs, and products/disease states, leading market research, ad-boards, and field insight meetings.
Determine resources needed to ensure favorable placement of commercialized and late state pipeline products with Pharmacy Directors, Medical Directors, Actuaries, Quality Managers, and other key decision makers within the identified key partner responsibility segment.
Lead the development and approval of materials to be used in the key partner responsibility segments for all stakeholders.
Continuously measure and report the impact of market positioning and promotional materials and make adjustments as necessary.
Work in conjunction with colleagues responsible for Account Management and Ecosystems within the Neurology PVU and Immunology PVU to develop and launch promotional campaigns, and communicate the market access focused messaging
As the Market Access Marketing Lead you will contribute by
Supporting both PVUs by providing pricing updates, formulary updates, market access results and other key insights into the payor landscape, needs, and thought processes.
Driving marketing research plans with business analysis, specifically around market access
In collaboration with Account Management, develop relationships with payers, decision makers and incorporate customer needs into market access strategy plans
Serving as a leader in the UCB US organization and Market Access and Pricing team and as a resource across the organization for Market Access training, strategy, and landscape discussions
Interacting with high-level individuals internally and externally
Completing special projects and other duties as assigned
Interested? For this position you'll need the following education, experience and skills:
Bachelor's degree required; Master's Degree preferred
Minimum 5 years pharmaceutical experience with 1-2 years product marketing experience
3+ years recent managed-care experience in account management or channel marketing
In-depth understanding of commercial managed care, Medicare and Medicaid, particularly the evolving Medicare environment with the Affordable Care Act and the evolution of the Medicare Modernization Act
Prior experience in managing pharmaceutical data, including IMS DDD, IMS Xponent PlanTrak experience with related Neurologic and/or Immunologic therapeutic areas preferred
Proven experience collaborating, building and presenting business plans
Must understand managed market access field based personnel needs as well as PVU marketing need
Budget Management and Reporting
Demonstrated ability to conduct intricate analysis of market data and market research results, including ability to perform ad hoc analysis and effectively communicate these analyses to senior management, Account Managers, and PVU colleagues
Demonstrated ability to understand how decisions are made by different payers and how to influence these decisions, as well as global implications of product decisions
UCB is a global biopharmaceutical company. We focus on discovering and developing innovative medicines and lateral solutions that can transform the everyday lives of people with severe diseases of the immune system or the central nervous system.
With more than 7500 people in approximately 40 countries, UCB offers an exciting working environment where initiative can flourish and those with a 'can-do' attitude can thrive. Scientific excellence, innovation, co-creation, lateral thinking, reinventing the way we do thingsthese are some of the key competencies we are constantly developing, and looking for, at UCB.
Nearest Major Market: Atlanta
Job Segment: Neurology, Immunology, Medical, Pharmacy, Healthcare, Marketing