Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.
A wholly owned subsidiary of Fortive Corporation ( ), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.
As the MarCom Manager you will manage and develop the Marketing Communications programs for Fluke thermography worldwide. Generate and execute upon new creative Marketing programs to increase revenue for the Test & Measurement market, whilst coordinating with the EMEA, APAC and Americas Marketing and Marcom team. This position is located at Fluke Headquarters in Everett, WA.
Translates marketing objectives into a creative concept for a new campaign to launch a new product and/or to sustain market attention for a product. Is creative in finding new ways to approach current markets and penetrate new ones;
Develops and implements Marketing Communication plans for each new product and campaigns - positioning statements included - aligned with the Global Marketing Strategy;
Develops product, vertical market and application specific MarCom materials, including sales collateral, advertisements, mailers, product announcements, press releases and web content in a timely manner;
Manages the localization and translation of new product introduction collateral for EMEA and APAC;
Reviews and discusses market developments with the Marketing managers and understands the portfolio of products and markets;
Reviews the campaign proposal with internal stakeholders and independently runs the full campaign after approval;
Strictly follows-up on campaigns, tracks progress and informs stakeholders on the status in a very structured manner;
Continuously focuses on marketing opportunities in a cost-effective manner without compromising quality;
Liaise between external agencies and internal stakeholders to produce brochures, literature packs, web and other advertising tools without compromising the Fluke brand image;
Manage digital demand generation (PPC, organic, social media, email) to drive top funnel awareness and conversion optimization-
Works with the available Regional MarCom colleagues to support implementation of regional MarCom programs such as banners and direct mailers;
Assists in content updates for Fluke internet and Fluke websites; creation of new web content.
Manages budget requests for the marketing organization
Bachelor Degree in Marketing/Advertising/Communications;
Minimum of 2 years experience in a dynamic, international, business-to-business Marketing/Marcom department;
Background of experience in an advertising environment is a definite plus
Extensive project planning skills, able to handle multiple, complex and global projects simultaneously;
Excellent written and verbal communication skills - sharp grammar skills;
Flexibility and strength in dealing with tight deadlines and rapidly changing environment;
Flexibility in working with different time zones
Proficient skills in publishing software (Adobe, Photoshop, InDesign, etc.) is a plus;
Fortive is a diversified industrial growth company comprised of global businesses that are recognized leaders in attractive markets. With more than $6 billion in annual revenues, Fortives well-known brands hold leading positions in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution.
Fortive is headquartered in Everett, Washington and employs a team of more than 24,000 research and development, manufacturing, sales, distribution, service and administrative employees in more than 40 countries around the world. Our team grows by tackling challenges that accelerate progress and further their careers. With a culture rooted in continuous improvement, the core of our companys operating model is the Fortive Business System. For more information please visit:
Job: Marketing / Communications
Primary Location: North America-United States-WA-Everett
EEO Statement: "The company in which you have expressed employment interest is a subsidiary or affiliate of Fortive Corporation. The subsidiary or affiliate is referred to as a ""Fortive Company."" Fortive Corporation and all Fortive Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. The ""EEO is the Law"" poster is available at: Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call or e-mail to request accommodation."
Req ID: FLU007161