You have a proven track record as a content strategist, with a deep understanding of the ways the right content attracts audiences and helps clients achieve their goals and objectives. You provide inspiration, education, and entertainment through content that takes into account SEO, CTAs, and you're where your audiences fit into the overall consumer journey.
The managing editor will help identify and lead editorial projects within our marketing team. Devoted to growing our core audience and building deeper engagement with our visitors, the managing content editor will guide editorial projects across a variety of distribution channels and formatsfocused on our blogs, but also utilizing videos, podcasts, downloadable assets, and social media. The managing editor maintains our voice, tone, and editorial style when connecting with students, and works to bring unique story ideas regarding partnered faculty, students and alumni to life.
HotChalk's ideal candidate will always be synthesizing market trends to bring cool new ideas to the table, while being able to take those big ideas and build a business case and project plan to make it happen. To succeed in this role, you must be a self-starter with an entrepreneurial mindset and indelible editorial instincts.
Duties and Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Oversee editorial opslead editorial meetings, populate and manage editorial calendars (plan topics and asset creation months in advance), edit content from internal and external teams and occasionally write pieces for posting
Ideate themes and multiple project ideas each month and execute go-to-market plans
Hire and manage freelance talentsupervise content contributors, maintain SOWs and contracts, and grow our roster of freelance writers
Attend creative reviews and collaborating with the creative team to ensure timely, accurate, and appropriate copy
Work cross-functionally to gather input from team members and get buy-in and execution help when needed and independently to anticipate problems before they arise; find solutions and follow up on issues
Develop go-to-market plans for approved projects, including timelines, resource plans, budget, revenue, and traffic estimates, and KPIs to measure progress
Develop internal editorial guidelines and training programs as needed to roll out new initiatives
Measure and monitor impacts of projects and report results to the extended marketing team
Bachelor's degree in a related field; a focus in English, literature, or communications is preferred
Minimum of 7 years' experience, including hands-on experience in the areas of project management, marketing, and editorial
Experience creating and distributing content across a variety of platforms (e.g., video, podcast, downloadable content, influencer, native)
Experience working in Higher Education or related industry preferred
Advanced knowledge in the online media and affiliate space
Ability to communicate effectively both verbally and in writing
Strong analytical skills (Google Analytics experience is a plus)
Strong research abilities
Experience managing freelance contributors
Experience building and maintaining budgets
Experience working with remote teams (preferred)
Availability to travel one to two weeks per quarter for work-related activities and events (required)
Critical skills for this position:
Excellent writing, editing, and proofreading skills for both print and digital assets
Articulate thinker with the ability to take direction, react quickly, and interact productively during brainstorming sessions
Enjoy working in a fast-paced dynamic environment where creatives and marketers work together to solve tactical and brand initiatives
Positive attitude under pressure and a hungry passion for content marketing
Ability to prioritize workload and multi-task with strong organizational skills
Must work comfortably within tight deadlines and budgets
Ability to follow and/or create client style guides
Must be a true team player that is focused on the "we" results
The desire to keep building your skills, learning new approaches and strategies, and testing out new technologies (WordPress, WorkFront and Sprout Social experience are a plus)
The positions requires the ability to work out of our San Francisco or Portland offices
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
At HotChalk, we deliver the transformative power of lifelong learning through innovative, data-driven solutions to our partner schools and the students we serve because we believe every mind matters.
At HotChalk, we believe culture and thought diversity lead to better teams and stronger companies. We seek talented, qualified employees regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. HotChalk is proud to be an Equal Employment Opportunity Employer.
For more information about HotChalk, visit: http://www.hotchalk.com.