Managing Editor (Contract)

Purple Carrot New York , NY 07094

Posted 2 weeks ago

We are looking for a contract Managing Editor to join our team. Youll work with the Director of Brand Strategy & Consumer Insights to ensure we are inspiring people to adopt a plant-forward lifestyle and eat more plants!

We are looking for candidates who are passionate about building our plant-based lifestyle brand through words, pictures, and video. As the contract Managing Editor, you will focus on growing a new business at Purple Carrot, while inspiring a team of copywriters and content creators to ask questions and translate data, consumers needs, and cultural trends into cant miss content.

This role would be treated initially as a contract position, and based on the success of initiative over a 6-month timeframe, we can consider an extension or adjusting to a full-time hire.

We greatly thank all applicants, however only those under serious consideration will be contacted.


  • Open to remote freelancers in MA/RI/NH/NY/NJ; Cleveland, OH; Pittsburgh, PA; Chicago, IL; Las Vegas, NV; Denver/Aurora, CO

On the Plate

Collaborate closely with stakeholders across the organization to ensure our brand is consistent across all mediums, and were building a sustainable, scalable content organization. Close collaboration with the Director of Brand Strategy and Marketing Team leads will be critical for building revenue generating enterprise.

  • Develop strategy, ideas, and repeatable formats that support Purple Carrots positioning, purpose, and business goals. Youll oversee the editorial calendar, publishing schedules, coordinate in-house and freelance creators, and deftly manage the execution of ideas.
  • Set and track KPIs for content channels; measure and track content quality and performance to ensure content drives significant growth in brand awareness, audience, engagement, and revenue.
  • Use best-in-class SEO tactics to guide the team in creating search-friendly content to drive traffic to e-commerce and editorial sites.
  • Youll work closely with Social Media/Growth teams to drive distribution and engagement for content.

Main Ingredients for the Role

  • 8+ years of experience in content or editorial strategy. Skilled in top editing, writing highly-clickable display copy, writing engaging content, SEO, newsletters, Wordpress, Google Analytics, social media, video execution, and other similar analytics tools, and influencer outreach.
  • 4+ years of management experience; proven track record of building and leading across editors, writers, and audio/video content creators.
  • Experience building something new from the ground up, or expanding an existing platform exponentially. Comfortable with ambiguity and experimenting time and time again.
  • Bachelor's degree or equivalent experience.

Extra Special Sauce

  • Youve worked on both the editorial and business/sales sides of publishing/content development.
  • Youve produced or hosted a podcast, and/or youre comfortable on camera.

Final Touches

Purple Carrots top priority is protecting the health and wellbeing of our team and candidates. Due to COVID, the majority of our interviews and assessments occur virtually. If there is a need to interview onsite, we have extensive precautions in place, following the CDC, WHO, and state guidelines.

We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.

About Purple Carrot

Were on a mission to spread the plant-based revolution, and we need your expertise!

Purple Carrot started with just a seed of an idea in 2014, today were leading the charge for people to adopt a plant-based lifestyle in their homes and on-the-go. Purple Carrots irresistible, globally-inspired recipes, fresh ingredients, and meals are available in the U.S. and Japan.

Were a team of dedicated and passionate people who are motivated to change the world for the better and have fun doing it.

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Managing Editor (Contract)

Purple Carrot