Managing Director, Social Media

Lewis PR San Francisco , CA 94118

Posted 3 weeks ago


The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now rank in the top 40 agencies worldwide with 29 offices, 550 employees and revenue of $64m. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. Its people, agency and campaigns have won many prestigious awards in the last 18 months including Cannes Lions, Holmes Report, ICCO, PRCA.

Central to the growth has been the policy of reinvestment, with the majority of profits returning to the company to propel development. This is possible because the company is independently owned.

What we look for in our people

Agile, bold, collaborative, inquisitive and spirited. These are our values and what we look for in every person at LEWIS. As we evolve, grow and expand, we want people that recognize the need to think differently. To understand the full marketing communications mix, even if a specialist in a particular aspect. We want all our people, whether a paid media specialist or media strategist, graphic designer or analytics manager to have an appreciation of the wide and deep capabilities available to clients that work with LEWIS. We want our people to be agile to opportunities; bold in their approach; collaborate with colleagues across different services or offices to deliver amazing work; keep learning and challenging the norm; be spirited and committed to develop themselves, their colleagues and the agency.

About this role

As part of its growth strategy, LEWIS is seeking an exceptional Vice President to support with the development of its digital marketing business, focusing on our West Coast offices. This is a new position and it is pivotal to the expansion of our US operation. To drive revenue growth, the VP will assist with leading national and international clients, providing LEWIS' full digital marketing services, specializing in social media. Knowledge of other digital services including SEM, SEO, display advertising, analytics and creative services, is a plus. Some travel in the US region will be required, with occasional travel globally.

This is an opportunity that will suit an ambitious professional who relishes the chance to help grow a business, thrives on challenges and on working in a fast paced, international environment. With a strong entrepreneurial spirit, you understand how to best apply this spirit to a growing independent global organization.

Purpose of the role

The overall purpose of the role is to focus on building and maintaining strategic client relationships, profitability, leadership, new business and employee development across the West Coast offices, currently San Diego and San Francisco. This includes supporting new business growth, cross selling to existing LEWIS clients, and ensuring the integration of LEWIS services from multiple offices in the US region.

A key component of this role is the ability to win, lead, retain and grow major accounts in the by bringing greater creative and digital insights to client pitches, proposals and programs.

Key responsibilities and tasks

  • Develop and maintain strong relationships with top-tier clients, provide added-value strategic digital consultancy and initiatives for retention and organic growth

  • Ensure the delivery of excellent client service and satisfaction as well as the delivery of consistent standards of excellence across some of LEWIS' largest accounts, some in excess of $1mil retainer size

  • Work with the digital leadership team to ensure account profitability and revenue optimization to achieve the agreed commercial targets, acting where necessary to address issues e.g. over-servicing

  • Support the SVP, Digital and VP Digital West to develop strategies aimed at driving development and growth for Digital across major accounts, predominately across the west coast offices (currently San Francisco and San Diego). This includes supporting the SVP to set commercial targets for the financial year and ensuring that the team is aware of the plan.

  • Support the new business process: help set the strategy; act on leads generated and turn them into tangible opportunities; evaluate the quality and success of lead generation and pitching, taking action where improvement is needed

  • Drive building a high caliber, talented and motivated team

  • Act as a respected line manager, working closely with line reports to maximize strengths, improve weaknesses and support career development, ensuring that appraisals are completed

About you

Highly commercial and with long-term strategic vision, you have experience building and running account teams within an advertising or PR agency, region, practice or division. Your business network is strong and you have an impressive track record of winning and developing major blue-chip accounts as well as of retention and organic growth of existing clients. You are an outstanding leader with the skills and aptitude to structure, develop and motivate a strong team. You are comfortable working with large global brands and in presenting to C-suite executives as well as providing strategic account support to clients.

You have a wide depth of experience in digital marketing, including paid and organic social media, media buying, creative services, SEO, influencer outreach, analytics and research. You have experience in managing P&Ls/commercials, staffing and resources. Experience in public relations and content marketing/data-driven storytelling is also a plus. With a strong entrepreneurial spirit, you understand how to best apply this spirit to a growing global organization.

Additional requirements

  • Experience managing social media efforts for B2B tech, an absolute plus

  • Experience of working in a communications agency working with tier one brands (preferably in the tech sector) and providing C-level executives with strategic digital consultancy

  • Proven track record of exceeding goals and driving revenue growth; evidence of consistently making good decisions through a combination of analysis, experience and judgment

  • Experience integrating digital marketing capabilities with public relations, content and broader marketing activities

  • High level of business acumen, including successful commercial management

  • Ability to lead and motivate an ambitious team of communications professionals across all levels

  • Ability to think strategically, anticipate future trends and potential pitfalls

  • Strong written and verbal communication and presentation skills

  • Ability to problem solve, project manage and multi-task. Will take charge of a situation and act, taking unpopular stands when necessary

Key Senior Internal Contacts

  • SVP, Digital, West Coast (San Francisco) line manager

  • VP, Digital (West Coast) (San Francisco) close working relationship with

  • MD, Digital (San Diego) close working relationship with

  • EVP, US (San Francisco)

  • SVP, US Head of Brand Marketing (San Francisco)

  • SVP/VP, Digital (East Coast) (to be appointed)

  • Client Engagement team

  • San Francisco and San Diego leadership teams

Remuneration and benefits

  • Basic salary dependent on experience

  • Performance related bonus

  • 20 days' vacation per year

  • Health insurance; life insurance

  • 401k with 2% employer match (eligible after 30 days of employment)

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

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Managing Director, Social Media

Lewis PR