As the Experiential Marketing & Partnerships Manager/Sr Manager focused on Premium Card Products and their partners, you are a business leader, shaping the future of American Express' industry-leading role in experiential marketing and partnerships. From identifying trends/opportunities in the marketplace, to leading the strategy and plan with business partners in Premium Consumer & Business Cards, to executing partner activations while managing a roster of agency partners, this leader must be keenly focused on driving results (growing scaled engagement among Card Members, delivering differentiated experiences for Card Members & attracting a new generation of members to the respective brands). You work with a large cross-functional team across GABM (Advertising, Media, Social Media, etc), the Blue Box (Global Consumer Services, Global Benefits and Corporate Communications), external agencies and industry partners. The role enables you to build and maintain internal and external relationships, lead best-in-class activations, and evolve our strategy to align with business objectives and drive unique value to priority Card Products and partners.
As a member of the Experiential Marketing & Partnerships Team, you will also be responsible for understanding internal and partner business goals and objectives, driving proactive and innovative opportunities for Card Products and partners, and executing these programs.
Lead activation planning with partners for Premium Card Products
Steer all activities and lead a collaborative team across experiential, social media, communications, creative, PR, GCO, business partners, that support the Premium Card products and its partners
Lead large cross-functional team including multiple agencies and industry partners to deliver plans and differentiated experiences.
Communicate/liaise across teams to ensure communication flow, guardrails are adhered to, issues are raised and resolved, results are tracked and plans optimized, and budgets are managed
Foster key industry relationships, and in particular make our partners feel a winning collaboration with American Express
5-8 years of experience in partnership marketing and/or experiential marketing experience in 360 integrated marketing and/or digital marketing is a plus
Experience managing teams and agencies with proven track record in partner management
Knowledge of the entertainment/fashion/music/dining/travel/wellness industries with a passion for pop culture
High degree of interpersonal skills with the ability to work effectively in small and large groups
Ability to work under pressure, within compressed timelines and balance multiple priorities while still maintaining an optimistic "team player" attitude
Strong communications, multitasking, organization and analytical skills
Out of the box thinking with a strong "customer first" instinct; must be constantly curious and passionate about the space
Ability to balance "big picture" thinking with tactical execution, always focused on driving results
Strong customer and service orientation
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.