Manager - Marketing

Why Work for Frontier Airlines?

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - it's our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need - saving them money along the way.

What We Stand For

Low Fares Done Right is our mission and we strive to bring it to life every day. Our 'Done Right' promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - we're not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

Work Perks

At Frontier, we like to think we're creating something very special for our team members. Work is why we're here, but the perks are nice too:

• Flight benefits for you and your family to fly on Frontier Airlines.

• Buddy passes for your friends so they can experience what makes us so great.

• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.

• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.

• Enjoy a 'Dress for your Day' business casual environment.

• Flexible work schedules that support work/life balance.

• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.

• We play our part to make a difference. The HOPE League, Frontier Airlines' non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

Who We Are

Frontier Airlines is committed to offering 'Low Fares Done Right' to more than 100 destinations and growing in the United States, Canada, Dominican Republic and Mexico on more than 350 daily flights. Headquartered in Denver, Frontier's hard-working aviation professionals pride themselves in delivering the company's signature Low Fares Done Right service to customers. Frontier Airlines is the proud recipient of the Federal Aviation Administration's 2018 Diamond Award for maintenance excellence and was recently named the industry's most fuel-efficient airline by The International Council on Clean Transportation (ICCT) as a result of superior technology and operational efficiencies.

What Will You Be Doing?

The Marketing Manager is responsible for driving acquisition and bookings through innovative digital marketing campaigns and strategic partnerships. This role will oversee the planning, execution, and optimization of full-funnel, multi-channel marketing campaigns, leveraging data insights and best practices. This role is also responsible for supporting national marketing, branding and advertising plans for the company. This role will also help track results and offer recommendations and insights for optimization to subsequent campaigns.

Essential Functions

• Develop and execute paid digital media campaigns across channels like digital (search, social, programmatic) and traditional media (print, TV, radio) to achieve full-funnel marketing objectives.

• Lead the management of campaign budgets and manage spending efficiently, ensuring positive return on investment.

• Drive contract negotiation with digital and traditional media vendors to secure the most favorable terms and pricing for campaigns.

• Manage and optimize paid media campaigns: Conduct A/B testing of ad creatives, bidding, and targeting strategies to maximize performance.

• Collaborate with agencies to develop and implement creative digital marketing strategies aligned with brand goals.

• Manage vendor relationships for project management tools, digital media platforms, and external agencies, ensuring smooth workflows and optimal results.

• Manage day-to-day and task assignment of small team and work with internal and external stakeholders and ensure deadlines and objectives are met

• Manage and ensure strategic planning in the asset request creation, scheduling, and process management

• Manage the integration and implementation of BI and commercial data sources and work across teams with IT and stakeholders to ensure new technology and functions are optimized for consumers across touchpoints

• Provide sales support to the distribution and sales team

• Participate in performance analysis and strategic planning based on the marketing KPIs and goals

• Participate in, and support, agency partnership relationships

Other Functions

• Other duties as assigned

Qualifications

• 5-7 years of marketing experience, with at least 3 years focused digital marketing

• Ability to create and manage partnerships with organizations to form collaborative marketing campaigns.

• Experience with upper funnel earned media and brand building marketing campaigns and tactics.

• Expertise in search-engine marketing

• Knowledge of the latest trends in digital marketing

• Experience managing outside agencies and vendors, with an annual budget accountability in excess of $5MM.

• Experience with paid and organic search, programmatic display, and paid social media channels and their platforms Meta Business Manager, Google Analytics, Google Ads, Google DV360 and Search 360. Certifications with the platforms is preferred.

• Experience analyzing, tracking, and building reports for digital marketing campaigns.

Knowledge, Skills and Abilities

• Superior attention to detail

• Strong analytical experience to provide performance insights and optimizations

• Comfortable receiving feedback and quickly change course based on business needs

• Team player who can work collaboratively with other departments, partners and marketers

• Must have excellent communication and interpersonal skills

• Must be self-motivated, self-starter, have a sense of urgency and extremely well-organized

• Ability to work with minimum supervision in a collaborative team environment

• Microsoft Office product skills including Excel and PowerPoint

• Ability to meet deadlines while working in a fast-paced, changing environment

• Must exercise sound business judgment and handle confidential information with sensitivity

Equipment Operated

• Standard office equipment, including PC, copier, fax machine, printer

Work Environment

• Typical office environment, adequately heated and cooled

Physical Effort

• Generally, not required.

Supervision Received

General Direction: The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.

Positions Supervised

• Coordinator, Marketing (x2)

• Contractor, Marketing

• Intern, Marketing

Salary Range: $81,752 - $108,511

Please note: this posting has a closing date of 7/19/2024, midnight MT.

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.