Manager, Trade Marketing

Reporting to the Senior Manager of Trade Marketing, you will work within the Red Bull North America (RBNA) Sales and Trade Marketing team to support fundamental tasks involved in the Point of Sale (POS) development process from concept development to delivery. You must understand the retail environment to develop merchandising solutions, have an eye on trends and the future, a desire to understand shoppers, and above all else, the desire to win versus competition and look like #1 in-store. With a focus on large format customers (including mass, grocery, and club channels) you will manage the retail marketing and visibility strategies for assigned customers.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Expand all

• MANAGE VISUAL MERCHANDISING/ POS STRATEGY & DEVELOPMENT

Be the subject matter expert and contact for assigned customer's POS and merchandising plans

Develop and implement POS solutions that serve the needs of assigned customers, complement shopper behavior and ensure Red Bull looks like #1 in store

Manage and communicate Trade Marketing production timelines to all relevant partners

Support the annual business plan process (including guideline and "look of success" development) with guidance on POS solutions to achieve commercial and brand goals

Additional assigned projects as determined by the business needs

• REGIONAL ACTIVATIONS

Develop temporary ambient display materials that promote the off-premise sales strategy

Partner with Brand, Ops, Trade Finance and Sales teams to plan in store theater programs

Partner with agencies of record and vendor partners to develop impactful and easy to assemble temporary display items, technical drawings and the most cost-effective production methods

Support IST program proof of concept providing estimated cost guidance for planning processes

• MANAGE DEVELOPMENT OF NEW POS INNOVATIONS

Help develop POS technical innovation and test projects based on business impact and customer needs

Collaborate with important partners including Global Trade Marketing, US Product, US Shopper Marketing & US Operations, and US Key Account Sales Teams

Identify opportunities to improve project workflows and refine processes

Stay up to date on industry trend analysis, competitive activity, and changing shopper behaviors through industry publications, events, insight reports, supplier relationships

• LOOK LIKE #1 IN STORE

Strengthen the Look of Success and Perfect Store standards across assigned projects/ customers/ channels/ supplier relationships

Improve Trade Marketing project execution success through regular market visits, customer/ sales team meetings, and distribution partner route rides

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 3+ years of experience in trade marketing (experience in the consumer packaged goods industry is advantageous)

• Project Management Experience

• Technical knowledge of print production process

• Experience working with Agencies or Production suppliers

• Proficiency in Microsoft Suite, Adobe Suite, and Photoshop

• Experience with project management tools (Monday.com)

• Bachelor's degree preferred or experience in lieu of degree

• English, additional languages an advantage

• Travel 20-30%

• Permanent

• Benefits eligible

WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America