Adidas Portland , OR 97228
Posted 2 months ago
Manager Trade Marketing
Purpose & Overall Relevance for the Organization:
Create, build and execute US Account Marketing and Activation Plans for Key Accounts that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with Key Account Sales and Marketplace Merchandising Teams
Key Responsibilities:
Define and align seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
Execute with excellence, the seasonal 'Account Marketing Calendar' to ensure that adidas wins at the point of purchase by category, in key doors against the agreed upon KPI's
Create, deliver and execute the activation strategy and roadmap
In each facet and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
Secure the highest share of space within key destination doors and locations
Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out
Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings at all levels ensuring smooth process
Understand product, customer and consumer needs from the US market and all channels
Where appropriate support SMU (Special Make-Up) and franchise creation / development
Be the "consumer activation" point of contact both internally and externally
Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment (excluding creation)
Closely co-operate with Global Brand teams (most importantly Global Creation Team and Business Units) to secure a best practice level of implementation of global strategy
Conduct relevant reporting activities to measure the efficiency and commercial success
Manage budgets and costs within agreed measures
Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools
Key Relationships:
Merchandising/Category teams
Sales Teams
US Marketing Business Units / GTM
US Market Functions: Brand Activation, Range Architecture, SCM, Finance/ Demand Planning, Business Development
DTC Retail, Wholesale and eCommerce
Knowledge, Skills and Abilities:
High professional maturity
Highly collaborative with strong communication skills
High influencing skills and ability to make fact based decisions
Strong analytical skills
Structured, organized and process orientated
Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
Ability to work effectively within a team environment and under pressure
Intermediate to advanced skills in MS Office
Fluent in English
Requisite Education and Experience / Minimum Qualifications:
University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
Category Management/ / Merchandising Experience or account marketing / sales : 5-7 years
Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years.
We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, OR.
Though our teammates hail from all corners of the world, our working language is English.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Job Title: Manager Trade Marketing
Brand: adidas
Location: Portland
TEAM: Marketing & Communications
State: OR
Country/Region: US
Contract Type: Full time
Number: 508795
Date: Mar 22, 2024
Adidas