Manager, Strategic Partnership *New York*

Lindblad Expeditions Holdings Inc. New York , NY 10007

Posted 2 months ago

The primary role of the Manager, Strategic Partnerships will be to serve as the liaison between Lindblad and National Geographic. In this role the Manager will be responsible for working with the Lindblad and National Geographic teams to oversee the brand partnership, set the joint marketing approach, owning marketing initiatives that are solely focused on activating the National Geographic partnership (e.g., dedicated brochures), project managing new onboard programming or strategic initiatives launched by the two organizations, coordinating product launches, operations, and customer service between the two organizations (e.g., communication and training around the launch of a new offer or marketing program in the call center). As the primary point person between Lindblad and National Geographic, the Manager will be responsible for tracking Partnership performance and identifying opportunities to improve revenue and/or enhance the guest experience, working in collaboration with the respective Lindblad and Partner teams. They will also be tasked with identifying and implementing processes to improve collaboration and efficiency across both organizations.

The Manager, Strategic Partnerships must be hands-on and detail-oriented, and thrive in collaborative working environments. The individual in this role must be skilled at working and managing external party relationships, and also be knowledgeable and used to a role that manages by influence. For example, this role will require close working relationships with teams across the organization, including Marketing, Sales, Expedition Development, Guest Services, Accounting and IT.

ESSENTIAL DUTIES

  • Manage and juggle multiple projects from kick-off to final delivery and ensure deadlines and schedules are met

  • Review/approve Partner marketing collateral, promotions and communications prior to their release

  • Manage the creation and production of National Geographic marketing materials featuring Lindblad product

  • Monitor competitive/marketplace developments and update internal teams

  • Work with the Database, Research & Analytics team to monitor partner performance and identify opportunities for growth

  • Work with Lindblad and Partner marketing teams to coordinate marketing efforts and define both a long-term joint marketing plan and campaign calendar as well as manage through near-term tactical performance-driven initiatives

  • Work with Lindblad and Partner product/operational teams to project manage new, guest-facing programs (e.g., the National Geographic Global Explorers family program)

  • Work with Lindblad and Partner accounting and finance teams to track partner performance and manage economic relationship

QUALIFICATIONS

  • BA/BS required

  • 3+ years of consumer-direct product marketing experience for highly-regarded consumer brands; travel/leisure industry experience is preferred but not required

  • Demonstrated excellence in initiating and executing consumer-direct print and digital marketing campaigns

  • Proficient with MS Office, specifically Excel and PowerPoint.

  • Ability to work effectively and independently in an entrepreneurial environment

  • Demonstrated commitment to teamwork, with positivity, flexibility, integrity, good humor and a high level of energy

  • Critical thinking; proven history of self-direction, creativity and meeting deadlines; extremely well organized and capable of handling multiple projects simultaneously

  • Meticulous proofreading skills

  • Outstanding presentation and communication skills

  • Passion for values-led marketing and corporate social responsibility

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Manager, Strategic Partnership *New York*

Lindblad Expeditions Holdings Inc.