The primary role of the Manager, Strategic Partnerships will be to serve as the liaison between Lindblad and National Geographic. In this role the Manager will be responsible for working with the Lindblad and National Geographic teams to oversee the brand partnership, set the joint marketing approach, owning marketing initiatives that are solely focused on activating the National Geographic partnership (e.g., dedicated brochures), project managing new onboard programming or strategic initiatives launched by the two organizations, coordinating product launches, operations, and customer service between the two organizations (e.g., communication and training around the launch of a new offer or marketing program in the call center). As the primary point person between Lindblad and National Geographic, the Manager will be responsible for tracking Partnership performance and identifying opportunities to improve revenue and/or enhance the guest experience, working in collaboration with the respective Lindblad and Partner teams. They will also be tasked with identifying and implementing processes to improve collaboration and efficiency across both organizations.
The Manager, Strategic Partnerships must be hands-on and detail-oriented, and thrive in collaborative working environments. The individual in this role must be skilled at working and managing external party relationships, and also be knowledgeable and used to a role that manages by influence. For example, this role will require close working relationships with teams across the organization, including Marketing, Sales, Expedition Development, Guest Services, Accounting and IT.
Manage and juggle multiple projects from kick-off to final delivery and ensure deadlines and schedules are met
Review/approve Partner marketing collateral, promotions and communications prior to their release
Manage the creation and production of National Geographic marketing materials featuring Lindblad product
Monitor competitive/marketplace developments and update internal teams
Work with the Database, Research & Analytics team to monitor partner performance and identify opportunities for growth
Work with Lindblad and Partner marketing teams to coordinate marketing efforts and define both a long-term joint marketing plan and campaign calendar as well as manage through near-term tactical performance-driven initiatives
Work with Lindblad and Partner product/operational teams to project manage new, guest-facing programs (e.g., the National Geographic Global Explorers family program)
Work with Lindblad and Partner accounting and finance teams to track partner performance and manage economic relationship
3+ years of consumer-direct product marketing experience for highly-regarded consumer brands; travel/leisure industry experience is preferred but not required
Demonstrated excellence in initiating and executing consumer-direct print and digital marketing campaigns
Proficient with MS Office, specifically Excel and PowerPoint.
Ability to work effectively and independently in an entrepreneurial environment
Demonstrated commitment to teamwork, with positivity, flexibility, integrity, good humor and a high level of energy
Critical thinking; proven history of self-direction, creativity and meeting deadlines; extremely well organized and capable of handling multiple projects simultaneously
Meticulous proofreading skills
Outstanding presentation and communication skills
Passion for values-led marketing and corporate social responsibility
Lindblad Expeditions Holdings Inc.