Manager, Strategic Insights (Marketplace & Platform Research)

Job Summary:

ESPN Research sits central to many functions within the company, studying and informing internal teams about fan behavior and sentiment. The team oversees measurement and reporting across all platforms and properties, as well as brand, content, fan and marketplace research.

Position Summary:

The Manager, Marketplace & Platform Research, will oversee a high-level understanding of the media ecosystem in which sports fans live. They will be responsible for the collection, analysis and communication of data to gauge performance across a wide variety of networks, apps, streaming services, and other products.

Responsibilities:

The role will entail both tracking and reporting as well as project-based work that spans strategic content and business focused priorities. The scope of research includes work on Pay TV trends (MVPDs and DMVPDs), evolving media and consumer behavior (e.g. television viewing, streaming, app usage), DTC pricing and positioning, and consulting sports/properties teams on special projects. These efforts will support ESPN Corporate Strategy, Programming, Business Development & Innovation, Finance, Distribution, Product and Marketing.

The Manager will utilize all forms of media research, including syndicated television, streaming, and digital data as well as primary methodologies both qualitative and quantitative. The manager will oversee analyses that require culling multiple sources into streamlined insights and narrative perspectives in various deliverable formats.

The role will represent ESPN Research in presenting to senior leaders and in cross-departmental strategy sessions and express a strong, thoughtful, data-based point of view drawing on media and consumer behavioral trends. The Manager will be responsible for overseeing one employee in addition to their own workload. They will report to the Senior Director, Fan & Marketplace, ESPN Research.

Qualifications:

• 5+ years of research experience.

• Understanding of the media marketplace

• Experience with Nielsen's suite of national TV tools like NNTV and National TV Toolbox.

• Familiar and/or experienced with digital media research tools such as com

Score, SimilarWeb, etc.

• Familiar and/or experienced with media research tools such as HUB, Antenna, Kantar, STREAMTrack, etc.

• A working understanding of conjoint analyses as well as familiarity across other advanced statistical techniques such as segmentation, driver analysis, max-diff, etc.

• Proficiency in quantitative methods such as survey design and development, sampling and analysis including proficiency with SPSS.

• Proficiency in qualitative research methods such as focus groups and consumer panel management.

• Ability to apply appropriate research methods to business questions.

• Flexibility to interpret and integrate numerous data sets together to uncover insights and form an analysis.

• Ability to ladder up insights into strategic, high-level recommendations.

• Strong written and communication skills, including experience presenting metrics to senior leaders.

• Proficient in Windows-based PC applications - Excel, Word and PowerPoint.

• Collaborative nature and ability to work well in a team environment.

Preferred Qualifications:

• Direct employee management experience

• Understanding of the market positioning and strategies of ESPN and the Walt Disney Company

• Experience with Social Analytics

• Experience with Brand Analytics such as Morning Consult, YouGov, BERA, BAV, etc.

• Skilled in advanced analytical applications such as Power BI, Tableau, Looker, etc.

Required Education

Bachelor's Degree

#ESPNMEDIA

The hiring range for this position in New York, NY is 106,800 - $143,200 per year. The hiring range for this position in Bristol, CT is $102,000 - $136,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.