Manager, Social Media Excellence & Channel Strategy

Kenvue is currently recruiting for:

Manager, Social Media Excellence & Channel Strategy

This position reports into Director, Planning and Channel Strategy and will be based in Skillman, NJ.

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here.

Role reports to: Director, Planning and Channel Strategy

Location: Skillman, NJ. Kenvue's corporate headquarters is currently located in Skillman, NJ, but is scheduled to move to Summit, NJ in or around early 2025.

Travel %: 10%

Pay: $97,000-$166,750 (if compliant with country laws)

What You Will Do

The Manager, Social Media Excellence Channel Strategy leads the global strategic and operational approach to drive ROI within social channels. This role sits on the global Media Excellence team and works closely with the markets to improve efficiency and effectiveness, while continuing to drive innovation. This role will also support other key pillars of planning excellence, including best practice governance.

Key Responsibilities

• Manage media best practice governance: new channel/platform rollout, definitions, partner data automation, visualization, validation, optimization planning, and updated versioning for channel best practices

• Partner management for key social platforms, including oversight to creative/content and media planning best practices

• Collaborate with CBI to define & implement learning agendas across core partners and scale and cascade pilots and insights. Engage partners in alpha and beta opportunities where there's potential to scale.

• Lead efforts to establish governance frameworks for the company's ad operations and account management on key social platforms. Lead the development of best practices and guidelines for social media ad ops, helping to ensure consistency and quality across campaigns.

• AdTech Operations: With agencies, GCC and brand partners, manage access and capabilities within Ads Manager toolset, identify and scale additional tools that help streamline operations, insights and media delivery.

• Explore the role of AI in optimizing the performance of Kenvue's investment on social platforms, leveraging data-driven insights and automation to enhance campaign effectiveness.

• Evaluate new social platforms or new features and develop POVs, communications and engagement checklists to streamline learning and activation.

• Stay abreast of industry trends and developments in social media advertising to ensure the company remains at the forefront of innovation.

What We Are Looking For

Required Qualifications

• Bachelor's degree is required.

• Minimum of 5 years of progressive commercial experience, with a strong track record of business results and organizational leadership.

• Strong background on media planning principles (planning to reach/frequency requirements, ROI optimizer tools) and how to integrate into standard media planning best practices and planning operations

• Track record of success, identifying and implementing new technologies, measuring and delivering change management and in-market adoption.

• Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences

• Strong creative and analytical, thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles.

• Proven leadership ability to motivate and manage cross-functional teams across a matrix organization.

• Demonstrated ability to negotiate and collaborate successfully to drive value and build relationships with internal teams, suppliers and agencies.

• Ability to motivate department and project team members, set achievable objectives, maintain a positive outlook, take responsibility, make decisions, and hold self and team members accountable.

• Travel up to 10% may be required.

Desired Qualifications

• Master's or MBA is strongly preferred.

• Experience in media planning and buying, including streamlining media operations and leveraging digital and media analytics to drive ROI improvement.

• Experience with Adtech and Data platforms is a plus.

• Experience working with global internal and external partners is preferred.

What's in it for you

• Annual base salary for new hires in this position ranges from $97,000 to $166,750. This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.

• Competitive Total Rewards Package*

• Paid Company Holidays, Paid Vacation, Volunteer Time & More!

• Learning & Development Opportunities

• Employee Resource Groups

• This list could vary based on location/region

• Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

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