Manager, Social Media

Company Description

Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything - custom cards, unique apparel, everyday items, and so much more.

Let's make.

Overview

We believe everyone is born creative. We're a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here's the remarkable truth: When we all make together, we make all things possible.

Let's make.

Job Description

Cricut's integrated marketing & communications team is looking for a proactive, highly motivated, communications and marketing professional with a passion for creating and managing social media campaigns. As the manager, social media, you will be responsible for managing a team of social media professionals, as well as creating strategies & plans across channels, including Instagram, TikTok, Pinterest, and Facebook.

Cricut is fortunate to have a large community of passionate and knowledgeable Maker influencers across many categories - DIY, craft, sewing, and more - and many channels including Blogs, Instagram, TikTok, Facebook, YouTube, and social media groups.

If you have a love of all things handmade and want to be a leader in the social media space, this position is for you! This role reports to the director of communications.

Responsibilities:

• Lead strategy for social media programs across channels, including Instagram, TikTok, Pinterest, and Facebook

• Define program objectives, target audiences, strategies/tactics, deliverables, timeline, and value measurement

• Analyze program performance to improve opportunities, performance, and partnerships

• Work with cross-functional teams including the integrate, PR, product marketing, content marketing, and digital marketing operations

• Think big! Cricut has a significant social media presence across channels, and is looking to innovate and grow with new ideas that resonate with our target audience

• Stay up to date on the latest DIY trends, projects, and innovations in social media

Qualifications

• 7-8 years Instagram/influencer marketing experience; agency experience preferred

• Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload

• Must have experience leading teams and managing direct reports

• Ability to work with focus to meet tight time schedules

• Ability to collaborate with and influence diverse groups within marketing, including cross-functional peers

• Excellent written and verbal communications

• Undergraduate degree required; bachelor's in communications, PR or marketing preferred

• Skills include: Excel, PowerPoint, program management

Additional Information

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways - include that information too. You can be sure that Cricut is an employer who values individuality, equality and diversity, so tell us what you're all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.