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Manager, Social Media And Content Marketing

Expired Job

Sutter Health San Francisco , CA 94118

Posted 3 months ago

A digital content expert, this position is responsible for implementing and maintaining Sutter Health's editorial strategy across all social media platforms and lifestyle blog. This role will build and engage our online communities by creating content that informs, educates and inspires internal audiences, patients and prospects, and promote an interactive consumer dialogue that elevates the brand while building familiarity and consideration for Sutter Health. Skillfully leveraging consumer insights, market trends, and innovations in social media, identify and create contextually and culturally relevant storytelling strategies for brand campaigns, evergreen programs, real-time events and activations, and service line/segment marketing efforts.

Reporting to the Director of Social Media and Content Marketing, this position will lead and inspire a team of social strategists, copywriters and designers to develop content at all points of the customer lifecycle - brand awareness, consideration, acquisition, retention, and loyalty. As Sutter Health expands its brand and segment marketing, this position will oversee a growing number of content strategists to support Sutter Health's reach into expanding markets and services.


  • BA/BS in Business Administration, Creative/Graphic Design, Economics, Journalism, Marketing, PR, Visual Communications or related field required.
  • MBA desired.


  • Typically 8 years of working experience in digital content and social media marketing

  • Significant experience in editorial oversight, project management and art direction, writing and editing content on a variety of subjects with a high level of accuracy and attention to detail

  • Experience interpreting and translating brand strategies into social media programs

  • Proven success at using social media to advance consumer brands

  • Experience with social media and content management tools such as Sprinklr, Percolate, Hootsuite and WordPress

  • Healthcare industry experiences a plus


  • Knowledge with digital content development and basic digital design principals

  • Extensive understanding of digital and social marketing industry trends, tactics, current events, and user behavior


  • Demonstrated ability to effectively lead teams and foster growth for team members in constantly-changing field of social media

  • Excellent interpersonal and teamwork skills necessary

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Manager, Social Media And Content Marketing

Expired Job

Sutter Health