Manager, SEO

Realpage San Diego , CA 92140

Posted 3 weeks ago

SUMMARY:

The SEO manager is responsible for managing all SEO activities such as strategy, statistics and building best practices to ensure that all content is optimal. The SEO Manager reports directly to the VP, Operations, LeaseLabs.

PRIMARY RESPONSIBILITIES

Responsibilities for this position include but are not limited to the following:

  • Understanding new changes to the industry and adjusting processes to align with them.

  • Be knowledgeable of industry leaders and publications

  • Internal Status Meetings

o Weekly standups

o Management level meetings

  • Understand the overall performance of the department

o Weekly metrics

o Monthly metrics

o Individual account status

  • Account assignments

  • Mentorship

o SEO strategy training

o SEO Tool training

o Career Development

o Coordinate external training and attending conferences

o 1:1 Coaching sessions

  • Vendor relations

  • Point of contact for other products & teams

  • Internal SEO escalation

  • Client performance reviews support

  • HR Admin for timesheets and other misc. HR related duties

  • SEO Process documentation and strategy ideation

  • Work with engineering to ensure latest SEO trends for code are implemented in CMS

  • Provide analysis to improve SEO business processes and enable accurate decision-making

  • Conduct periodic internal audits and create reports of findings

  • Support other teams with gathering and analysis of data as needed

  • Maintain documentation of existing and future processes

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

  • A management style of independence and autonomy

  • Ability to recognize strengths and provide appropriate coaching to build skillset

  • Able to motivate employees, resolve conflicts, and make hard decisions for your employees

  • Able to emphasize and connect with employees

  • Foster a sense of community within the department in order to achieve high levels of internal support and effectiveness

  • Provide effective performance feedback through employee recognition

  • Understanding of agency and large corporate environment to achieve results in a timely manner

  • Understanding of Google and the algorithms that affect rankings and how to implement appropriate optimizations to websites

  • In depth knowledge of Google services including Search Console, Google My Business, Data Studio, Google Analytics, Google Tag Manager, and Google Ads.

  • Proficiency or high level of understanding of the following tools:

o AHrefs

o Authority Labs

o SEMRush

o Yext

o Screaming Frog

o Ninja Outreach (or similar outreach tool)

o Slack

o Jira / Confluence

o Salesforce

  • Knowledge of HTML, CSS, Schema, JavaScript, and basics of web development and coding

  • Knowledge of DNS, SSL, and other server related protocols

  • Understand the difference between local, regional, and national SEO campaigns

  • Ability to delegate meaningful tasks and challenge SEO reps

  • Bachelor's degree in related field

  • Advanced proficiency in Microsoft Excel

  • Ability to work cross-functionally and collaboratively within the organization and team

  • Excellent written and verbal communication skills

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