The SEO Manager requires the ability to apply detailed Search knowledge to actionable insights and recommendations. The SEO Manager will partner with the Search Associate Director/Director in driving strategic SEO expertise within the team, helping to develop innovative search strategies to meet and exceed client business objectives and leading search engine optimization of clients' website. They will be responsible for planning, optimizing, reporting and analyzing organic search engine marketing activities.
Contribute to innovation within the search channel for given client(s) and across Spark Foundry digital organization
Guide client to use the best search practices across all SEO implementation and ensure best practices are being utilized by analysts
Become an "expert" on non-traditional search opportunities including: local search, social search, video search, online directory search and more.
Monitor key competitors in the space to report updates to clients and develop strategies that stay ahead of the competitive curve
Develop robust and effective testing plans across keywords, priority web pages, and copy
Help create Spark Foundry Search POVs to leverage across teams to clients
Build partnerships and relationships with key Search vendors