Manager, Search Engine Optimization (Seo)

Hilton Worldwide Addison , TX 75001

Posted 2 days ago

Job Summary

The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

What will I be doing?

Do you enjoy the challenge of getting to build something from the ground up? Have you found you thrive in an environment where there are grey areas and you can help uncover the best path forward? If your answer is a resounding "yes" to these questions, then you will find yourself right at home in Hilton's media center of excellence (COE) as the Manager, Search Engine Optimization. Our new COE is charged with providing our Brand Marketing teams with expertise in media which includes working with and leading the media/digital agency relationships, working across all digital channels (i.e. search engine marketing, programmatic display advertising, social media, affiliate marketing) and other online marketing activities.

As the Search Optimization Manager, you will be responsible for the identification, development and management of organic search strategies that will elevate Hilton's online visibility and directly drive or influence bookings and non-room revenue for our hotels across the globe. You will work in close partnership with internal and external partners to implement strategic recommendations. You will also execute against appropriate Key Performance Indicators as well as monitoring and analyzing performance.

More specifically, you will:

  • Craft and implement the organic search strategy for multiple brands to achieve customer acquisition goals.

  • Collaborate and provide ongoing SEO consultations and strategic insight to key business units within Hilton.

  • Handle the optimization and sharing of digital knowledge about our hotels (name, address, phone number, social accounts, amenities and services, official photos, descriptions, etc.) in order to grow brand awareness and improve the customer experience.

  • Work in partnership with Technical SEO leads to identify and handle opportunities and challenges that can impact rankings.

  • Build enterprise knowledge and evangelize SEO standard methodologies to partners throughout the organization.

  • Monitor industry activities, ambitious trends both inside and outside of the travel industry and develop ambitious benchmarking analyses.

  • Review monthly program performance reports, analyze and communicate results to appropriate partners; make recommendations for key areas of improvement.

What are we looking for?

We believe success in this role will demonstrate itself through the following attributes and skills:

  • Self-starter with superb presentation and strong communication skills, with the proficiency to clearly and concisely express ideas both verbally and in writing

  • Be organized, ambitious, flexible, and self-aware individual with strong social interpersonal skills

  • Proficiency in analyzing website performance data (i.e. financial, statistical and/or performance), and the ability to translate data into action

  • Strong analytical skills, including ability to effectively address any problems in collaboration with others as appropriate; ability to enthusiastically identify and prevent potential problems

  • Work well under tight deadlines and effectively handle multiple, concurrent demands and appropriately prioritize responsibilities

  • Work independently; includes ability to recognize need for involvement of other teams/peers and capability to build relationships to facilitate that collaboration

  • Collaborate with others and act in an objective manner to stay on track towards accomplishing organizational goals

  • Working within a complex matrixed organization, influencing both external and internal partners not versed in technical solutions

To fulfill this role successfully, you must possess the following minimum qualifications and experience:

  • Five to seven (5-7) years of professional experience

  • Three (3) years of SEO experience

  • Ability to travel up to 10%

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

  • Experience in social, PPC, email, marketing automation and other digital marketing disciplines

  • International SEO for large scale websites or leading a number of enterprise-level or multiple brand sites under one dynamic corporate umbrella

  • Knowledge of leading SEO in revenue driving eCommerce environments

  • Have worked with a wide set of SEO-related tools

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Technology Project Solutions Manager (Tech Project Solutions Cnslt) Cyber Security

Bank Of America Corporation

Posted 3 days ago

VIEW JOBS 3/21/2019 12:00:00 AM 2019-06-19T00:00 Job Description: Line of Business Role Description The Cyber Security Technology (CST) function within Global Information Security is responsible for innovation and architecture, engineering, solutions and capabilities development, deployment maintenance and support of information technology security controls. The CST team is also responsible for the management of the program/project management teams. The Technology Project Solutions Manager will be a member of the Global Information Security Program Delivery team. In this role, you will support end-to-end technology change medium to large-sized projects and programs. You will be performing project management tasks related to information technology implementations, upgrades, conversions and recoveries across the entire technology organization, as well as line of businesses within the entire organization. You might be responsible for managing multiple projects or a single major projects or programs of moderate to high complexity. You may also coordinate resources within and across projects and organizations. You should feel comfortable meeting demands associated with managing multiple projects in a global environment. Enterprise Role Description Supports for End to End Technology for programs and projects. Performs project management responsibilities relating to information technology implementations, upgrades, conversion and recovery. Role has direct and matrixed execution responsibility across all technology organizations as well as LOB Portfolio/Program Manager on the business side for delivering the program/projects. Manages multiple projects or a single major project. Partners with Program and Project Managers and SMEs to create business requirements for technology solutions. Assists with technology estimates, manages low to moderate complexity technology solutions for projects to a full-scale deployment in a live environment. Manages to timelines and communicates project status and has matrix management responsibility. Build positive give and take relationships with stakeholders. Use the right questions and tools to uncover root causes to business challenges, identify opportunities, and make recommendations. Typically requires 5-7 years of applicable experience. Required Skills: * Experience leading and managing technology teams in the delivery of business outcomes * Experience managing multiple projects or single major project * Develop project plans, major tasks, and milestones using scope, resources, budget, and personnel as criteria * Define project objectives and oversee quality control throughout project life cycle * Ability to communicate effectively and influence vertically and horizontally throughout the organization * Ability to lead diverse technology teams in a distributed organization * Strong executive presentation skills * Ability to exhibit flexibility and complete tasks other than Project Management, if necessary * Coordinate and perform detailed business analysis * Develop functional/business requirements and technical specifications * Design documents, workflows, use cases, and perhaps perform data analysis * Knowledge of PMI, Systems Development Life Cycle (SDLC), Agile (SCRUM), Waterfall, and/or Six Sigma (Lean) methodologies * Detailed-oriented, results-driven, high-energy and motivated. Exhibit a high degree of independence as this position is responsible for thorough, high quality deliverables utilizing best practices, project management tools, and methodologies to ensure on-time / on-budget delivery, along with optimization of production system availability and stability Posting Date: 03/20/2019 Location: Chicago, IL, 135 S LA SALLE ST (IL4135), Addison, TX, BUILDING I, 16001 N DALLAS PKWY, - United States Travel: Yes, 5% of the time Full / Part-time: Full time Hours Per Week: 40 Shift: 1st shift Bank Of America Corporation Addison TX

Manager, Search Engine Optimization (Seo)

Hilton Worldwide